guardian sets Malaysia Book of Records for ‘Largest Membership Registrations in a Rewards Programme in a Year’

MYguardian Rewards crosses 7.5 million members as milestone is marked at reopening of its refurbished guardian KLCC store 

Kuala Lumpur, 27 August 2026 – guardian Malaysia was today conferred the Malaysia Book of Records (MBOR) title for the ‘Largest Membership Registrations in a Rewards Programme in a Year’, marking a phenomenal growth of MYguardian Rewards, its app-based loyalty programme. The ceremony was held at its newly refurbished guardian KLCC – the brand’s first-ever flagship store – which reopened recently. 

MYguardian Rewards signed up 6.2 million unique members in its first year, up to March 2026 – a sharp rise that outperformed industry standards. By August 2026, the membership number had grown to over 7.5 million and hence, guardian is dedicating the month of August to celebrate this milestone with its members. 

A Record-Setting Loyalty Programme Unlike Any Other 

Priscilla Wu, Managing Director of guardian Malaysia and Brunei, said: 

“We are No. 1* and our rewards programme is big, but more importantly, we have the largest sign-up of members in a year – or, dare I say, the fastest growing. This signifies the trust of customers and the attractiveness of the personalised experiences behind our MYguardian Rewards programme, unlike any other out there.”

“Having verified the data submitted to us, we are delighted to announce that MYguardian Rewards’ success in signing up over six million unique members in a single year has set a new record in Malaysia. This success testifies to both the widespread reach of the rewards programme as well as its popularity amongst Malaysians,” said Jwan Heah Yeow Hooi, Chief Operating Officer – Malaysia Book of Records. 

A Rewarding Ecosystem

MYguardian Rewards is guardian Malaysia’s all-in-one rewards platform that has redefined how Malaysians shop, save and stay well. Its one-app experience delivers personalised, instant points earning and rebates that is powered by a robust and sophisticated customer intelligence engine. The platform’s profiling of each shopper enables tailored promotions, exclusive partner campaigns besides experiential members-only fiestas. With more than 80 MYguardian Partners across food & beverage, fashion, beauty, lifestyle and other categories, MYguardian Rewards has an enriching ecosystem that allows members more ways to earn and enjoy their MYpoints.  

A Month-long Celebration

guardian KLCC’s choice as the venue is fitting: it originally opened in 1998 as the retailer’s first flagship store and having undergone a refurbishment exercise, this 4,714 sq ft store now reopens with experiential elements, warm colour tones, bold signages that enables wayfinding as well as an enhanced guardian Picks besides the debut of the Embrace Midlife Wellness bay. It is also the first guardian store in the Klang Valley with self-checkout counters. 

This store is also home for close to 200k MYguardian Rewards members shopping there since March 2025 – making it among the top stores patronised by members. Just as its 1998 opening was a milestone, the recognition today marks another in guardian’s journey towards celebrating its Diamond Jubilee next year! “This milestone belongs to our team members, suppliers, brand partners and most importantly, our customers,” added Priscilla. 

In order to thank its customers and loyal members, guardian is marking the occasion with the following promotions which have been on-going throughout August:

MY Beautiful Malaysia campaign offers up to 50% off across 7,300 products store-wide. MYguardian Rewards members earn 5x points for their purchases 

Since August 6th, MYguardian Rewards members spending RM 200 and above in a single receipt will receive a free portable USB heated flask with warmer bag (3 designs)

There is also an exclusive guardian x FIZIWOO batik-inspired tote bag collection that comes in two designs. Non-members can purchase it at RM 29.90. Members can purchase it at RM 19.90 or redeem it using 2,800 MYpoints! 

For MYguardian Rewards members who patronise this newly refurbished guardian KLCC store, a selection of full-sized health, wellness and beauty products are available on a special promotional price of RM 1 only. This promotion happens from August 27th to 31st, while stocks last.

“The Malaysia Book of Records’ recognition strengthens our commitment to continue delivering meaningful value, rewards and personalised experiences to our members. We’ll continue innovating and enhancing the rewards ecosystem so that MYguardian Rewards will remain the favourite platform for Malaysians nationwide,” concluded Priscilla. 

-

#MYguardian

#PowerinNumbersMY 

#MalaysiaBookOfRecords

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 & 2026 Retail Asia Awards as well as InfluentialBrands’ Top Health & Beauty Retailer win 

guardian introduces the new mannings guardian range, bringing trusted quality and everyday value to Malaysian families, The range has been user-approved and combines the expertise of guardian and mannings to raise the standard of everyday wellness and personal care essentials

Bandar Sunway, 30 June 2026 – Every day, millions of Malaysians reach for everyday essentials that are part of their daily routines – from the toothbrush that starts the morning and the body wash that moon refreshes after a long day, to the hand wash in the kitchen, beauty tools on the vanity and travel essentials packed for every journey.

Recognising the important role they play in everyday life, guardian, Malaysia’s No. 1 Health & Beauty Retailer*, today launched the new mannings guardian range – a comprehensive collection of quality everyday essentials designed to help Malaysians care for themselves and their families with confidence. 

The launch brings together the strengths of guardian, which has served Malaysian communities for nearly 60 years and mannings, Hong Kong’s leading health and beauty retailer with decades of expertise in developing trusted own-brand products. 

Together, the two brands have created a range that combines quality, innovation and value across categories including personal care, bath care, oral care, beauty accessories and household essentials. 

‘Gold standard’ own brand that offers real, great quality

The mannings guardian own brand range has been crafted with care. Fann Yuen, DFI’s Group Own Brand Director, who leads the co-creation process said, 

“We have a comprehensive 20-step quality assurance process, covering supplier selection, manufacturing, product safety, quality control and performance evaluation before reaching store shelves. In addition, this range is: 

Dermatologically-tested

Developed following clean beauty principles

Not tested on animals

Tested and approved by real consumers

These rigorous standards reflect guardian’s commitment to offering products that customers can use with confidence every day.”

The mannings guardian range won Brand Transformation of the Year – Malaysia at the Retail Asia Awards 2026 highlighting a strong recognition from retail industry experts of the brand’s blend of quality, innovation and everyday value to shoppers. Additionally, its Cherry Blossom Wet Wipes, UV Sunscreen Lotion and Soft Face Towel had also been recognised in the Monde Selection 2026 in Paris. 

“At guardian, trust is at the heart of everything we do. The products we bring into our customers’ homes are products we stand behind ourselves. By combining guardian’s understanding of Malaysian consumers with mannings’ product development expertise, we’ve created a range that delivers the quality, innovation and value our customers expect from us,” said Anna Ng, Marketing Director of guardian Malaysia, Singapore and Brunei 

Supporting everyday wellness

The mannings guardian range has been thoughtfully developed to support Malaysians through the moments that matter – from morning routines and family care to travel and everyday wellbeing. 

More than simply expanding guardian’s product offering, the launch reflects the company’s continued commitment to making quality health, wellness and personal care solutions more accessible to everyone. 

It also supports guardian’s vision of becoming Malaysia’s Trusted Advisor for Wellness, empowering customers with trusted products, expert advice and solutions that help them make informed choices for healthier living. 

Experience the House of mannings guardian 

To celebrate the launch, guardian has transformed Sunway Pyramid into the House of mannings guardian – an immersive experience inspired by the everyday spaces where these products become part of people’s lives. 

Visitors can explore the range across themed lifestyle zones, discover how the products fit naturally into everyday routines and experience first-hand the quality behind the mannings guardian range. 

“We believe the products we use every day deserve the same attention to quality as any premium product. Our ambition is for the mannings guardian range to become a trusted part of Malaysian homes, supporting families through everyday moments with products they can rely on,” Anna added. 

The mannings guardian range is now available at all guardian stores nationwide and online. The full selection of mannings guardian own brand range can be found here: https://guardian.com.my/guardian-brand.html?page=1 

Thank you guardian Malaysia for inviting me to the launch at Sunway Pyramid, LG2 Central Avenue in front guardian. The House of Mannings will ends on 5 July, 2026 , if you wanna shop for the mannings guardian own brand do make your plan for this. 

#manningsguardian #MYguardian 

guardian Malaysia wins Health&Beauty Retailer of the Year – AGAIN!

Also won 3 other awards at the Retail Asia Awards 2026 in Singapore besides being voted in May 2026 by Malaysians as InfluentialBrands’ Top Health & Beauty Retailer

Petaling Jaya, 19 June 2026 - guardian Malaysia, earlier this month, won the Health&Beauty Retailer of the Year – Malaysia at the Retail Asia Awards 2026 in Singapore. This back-to-back victory, the second one for this Malaysia-born retailer after its first win at last year’s Retail Asia Awards, has now cemented guardian’s position as Malaysia’s No. 1 Health&Beauty Retailer*. 

Speaking right after the awards ceremony at the Marina Bay Sands Expo & Convention Centre in Singapore, Priscilla Wu, Managing Director of guardian Malaysia and Brunei said,

“Having started out as a 200-sqft health and beauty retailer right in the heart of Kuala Lumpur Malaysia 59 years ago, we are glad to have run such a good race to become the top health and beauty retailer two years in a row. We strive to remain at our best to serve the wellness needs of Malaysians nationwide, annually.”

Other Awards besides the Top Retailer win

Besides picking up the most prestigious award in health and beauty retailing for the night, guardian Malaysia also won three other significant awards from the Retail Asia Awards of 2026: Digital Initiative of the Year – Malaysia, Loyalty Programme of the Year – Malaysia and Brand Transformation of the Year – Malaysia. 

The Digital Initiative of the Year – Malaysia award was given out to guardian Malaysia in recognition of its informative and educational hubs online to guide its shoppers through the mass of product choices, efficacy & benefit claims, ingredient jargon and conflicting advice when it comes to choosing which health and beauty products is best for them. 

“We launched the Health Hub, Hairducation Hub and Derma Lab as part of our shopper-first digital transformation. There are content customisation, online-to-offline interactions as well as expert video advice so our shoppers stay well informed,” added Priscilla. 

MYguardian Rewards, which has recently registered over 6 million members, won the Loyalty Programme of the Year – Malaysia award thanks to its AI-powered customer-intelligence engine and lifestyle partners’ platform. The Brand Transformation of the Year – Malaysia award was presented to guardian in recognition of the assured quality and user-approved mannings guardian’s own brand product families.    

InfluentialBrands’ Top Health&Beauty Retailer Award – as voted by Malaysians

Last month (May 2026), guardian Malaysia picked up the Top Health&Beauty Retailer in Malaysia for 2025 and 2026 that was given out by the Singapore-based InfluentialBrands. 

“We are honoured to have been chosen by shoppers all over the country as the Top Health&Beauty Retailer in Malaysia. Thank you for voting us Malaysia’s No. 1!” said Priscilla. 

This recognition serves as a good motivation for guardian Malaysia to continue to serve its shoppers even better – from curating an unrivalled variety of the best and most preferred of pharmaceutical, health and beauty products to dishing out expert advice to its shoppers.  

“With the wins of the No. 1 Health and Beauty Retailer awards from both Retail Asia Awards and InfluentialBrands followed by the awards on digital transformation, loyalty programme’s superiority and brand transformation, we are determined to continue being the Trusted Advisor for Wellness for all 34 million Malaysians now and in the years to come!” concluded Priscilla. 

#MYguardian

#RetailAsiaAwards

#HealthAndBeautyRetailer

#AwardWinningRetailer

#GuardianMalaysia

Widest Range of Made-in-Asia Skincare Launched: Co-developed & tested by Asian dermatologists

Bandar Sunway, 24 April 2026 - guardian Malaysia celebrates modern derma science’s fusion with Asia’s holistic skin wellness approaches via its Asian Derma

Concourse in Sunway Pyramid from the 20th to 26th April 2026. The SkinQi-themed event sees the official launch of the latest and greatest line-up of derma skincare products from China and Korea at guardian, Malaysia’s No. 1 Skin Expert Destination. 

the new launches offer topical skin solutions that align with holistic skin wellbeing and were led by market-defining brands like Winona, Pyunkang Yul, APLB, 377 Sightfuture, Proya, Chando and HBN whereby all these afore-mentioned brands, except one, are exclusively found only at guardian. Shoppers here have seen an increasing interest in made-in-Asia skincare due to climate-specific skin concerns. This is a ‘hot topic’ given the on-going heatwave happening here.

Heatwave and Asian skin concerns

Heatwaves aren’t just wreaking havoc on our ecosystem, but it’s also affecting the wellbeing of our skin – the largest organ of our body. 

According to Harvard Health Publishing (click here), eczema, rashes and skin sensitivity may worsen when temperature rises. Given increasing skincare literacy, exposure to dermatologists and the rising influence of K-, C- and J-beauty trends, Malaysians begin looking for more ‘effective’ skincare for their concerns. 

Speaking at the media launch, Priscilla Wu, Managing Director of guardian Malaysia said, 

“These curated brands are focused on the highly relevant categories of eczema, acne and hyperpigmentation so Malaysians can access formulations – some of which showcase the ‘yin’ and ‘yang’ of herbs and science – that have been developed with Asian skin concerns in mind.” 

Amongst the VIPs present at the event were Mr Lim Jack Shen, General Secretary of the Malaysian Pharmacists Society (MPS), Dr Kevin Guo, Director of Product Development Winona and Dr Kwon O-ryeon, Director of Pyunkang Korean Medicine Hospital (Seocho branch). 

‘Made-for-me’ Skincare

Each brand in this new range meets guardian's dermatological qualification standards and offers targeted formulations for sensitive skin, acne control, brightening, barrier repair, anti-aging and melanin control. It has been formulated or developed in consultation with dermatologists and backed by rigorous clinical trials and ingredients’ efficacy testing in regional climates.

“This last point on efficacy is paramount to our shoppers,” added Priscilla. As Asians’ skin structure, physiology and pigmentation make-up are unique (click here) and couple that with the extreme climate being experienced here, it isn’t surprising that users would likely benefit the most from Asian derma brands of skincare.  

“With these ‘Made-for-me’ skincare brands, the unmet need of our shoppers seeking out the best-of-the-best Asian derma skincare brands is now a thing of the past! We are the first to bring together the widest range of Asian derma skincare products all under one-roof, with the leading Chinese and Korean brands joining the likes of Japanese ones in-store. To shoppers, come and try our AI-powered Skin Health Check before we recommend the right Asian derma skincare range for you,” added Priscilla.

guardian’s Derma Expertise x Malaysian Pharmacists Society (MPS)

guardian derma-certified personnel’s professional expertise will be further upgraded via an MOU signed with MPS during the event. 

“This MOU with MPS covers collaborative efforts on dermatology-focused professional training program and strengthens our commitment as the trusted advisor of wellness, which is already currently reflected by our over 100 Derma Expert pharmacists and the 600 derma advisors in-store,” said Priscilla.

With the widest range of Asian derma skincare in-store, these derma-certified personnel supported by guardian’s AI-powered tool can suggest to shoppers the right made-in-Asia products for optimal results. All these provide shoppers with an elevated commitment to skin health. It makes guardian a one-stop shop for trusted advice, curated solutions and innovative technologies for skin wellbeing.

“Come check out our new Asian Derma skincare. Let our Derma Expert pharmacists or our derma advisors in-store work with our AI-powered Skin Health Check to help run a personalised skin assessment for you before recommending the optimal skincare regiment for you!” concluded Priscilla.

Thank you guardian Malaysia for inviting me to the launch. Such a great experience on hands on products trying and knowing my Yang condition. 

#MYguardian

#guardianSkinQi

#asianskin

#sensitiveskin

#kbeauty

#cbeauty

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

guardian wants Malaysians to have a happy mouth and a happy life

Launching of World Oral Health Day, supported by the Malaysian Dental Association (MDA), in its fight against dental caries (tooth decay)

Petaling Jaya, 31 March 2026:

According to the Malaysian Ministry of Health (MOH) in its National Oral Health Survey of Adults (NOHSA 2020), dental caries exist in 85.1% of surveyed adults (Click here). Dental caries or tooth decay prevalence rate indicates the presence of decayed, missing or filled teeth among over 8 out of 10 adult Malaysians. 

While the prevalence rate has been on the decline, there is still much that industry stakeholders could do to help Malaysians achieve the National Oral Health Strategic Plan’s caries’ free targets by the end of this decade. 

Therefore, in conjunction with the annual celebration of the World Oral Health Day on the 20th of March worldwide, guardian Malaysia is hosting its World Oral Health Day atrium at the 1Utama Centre Court from the 31st of March to the 5th of April, and at Midvalley Southkey, Johor Bahru. The event is supported by the MDA and FDI World Dental Federation and is in-line with the aspirations of the MOH. 

Being the No. 1 Health & Beauty Retailer* in this country, guardian Malaysia seeks to play its part in the fight against dental caries by advocating holistic wellness and elevating oral care from being merely a hygiene routine to becoming an essential part of healthcare. 

The mouth is the mirror to YOUR body’s overall wellbeing

“Many are unaware about the links between oral care to systemic diseases like diabetes and heart disease. Individuals who’d take oral care for granted and neglect it might have to pay a fairly high price in the future,” shared Anna Ng, Marketing Director of guardian Malaysia, Singapore and Brunei. 

The World Oral Health Day is designed to spark the awareness amongst Malaysians of this important but often neglected part of wellbeing care. It seeks to empower individuals with tips and knowledge to better oral health from strong teeth to fresh breath and more – all these being delivered by dental care experts and guardian pharmacists at this atrium event! Various interactive zones at this week-long event such as the ‘Build your strong smile’, ‘Protect your mouth’ and ‘Shine with confidence’ zones have been designed to be engaging, exploratory and impactful to allow for members of the public to learn up good oral hygiene and ‘stop’ the diseases on its track via daily care and preventive habits. 

guardian Malaysia expands its trust ‘circle’ to include Oral Care

Speaking at the launch of the atrium event, Priscilla Wu, Managing Director of guardian Malaysia said, 

“guardian Malaysia’s role as the trusted advisor for wellness to all Malaysians now includes empowering them to adopt preventive care on their oral health as the primary defence against dental issues. This week-long event, in celebration of World Oral Health Day, is supported by the MDA and Haleon and in-line with the objectives of the MOH is our first-step towards this direction.”

The President of the Malaysian Dental Association (MDA), Dr Chong Zhen Feng said that:

“As the MDA is focused on working constructively with industry stakeholders to better serve the interest of the public, we are delighted to be part of this public outreach platform by guardian Malaysia that celebrates World Oral Health Day with various talks, free dental check-ups and the presence of oral care experts during this week-long event for shoppers to improve their daily hygiene and routines.”

Besides the MDA, representatives from the Oral Health Programme (OHP), Angkatan Tentera Malaysia (ATM ) as well as the deans of the dentistry faculties of International Medical University (IMU) and Universiti Teknologi MARA (UiTM) were also present at the event as they lend their dental expertise and support to make this week-long atrium a success. 

Dental check-ups and consultations are provided via enclosed, private booths at the atrium from 12 noon to 6 pm on the 31st of March as well as on the 3rd to the 5th of April. There will be stage activities on topics of interest by BioMed, Colgate, Darlie, Henry Blooms and Sensodyne at selected hours in the afternoons in the upcoming weekend. 

“We are proud to be a stakeholder partner of the MDA in serving the oral care interest of the public and are thankful to them and Haleon for their support of free dental check-ups and consultations for the public at this atrium,” added Priscilla. 

Happiness all around, especially for MYguardian Rewards’ members

“In-line with the atrium’s aptly named theme of ‘A happy mouth is a happy life’, the preventive measures and hacks learnt should be inculcated as part of new routines and habits in the lives of our shoppers across all ages from the kids and teens to the young adults, family men and women as well as the senior citizens. But, the happiness does not stop there,” Anna added.  

There are exclusive MYguardian Rewards’ members-only promotions during the atrium:

FREE RM 30 guardian gift voucher for any minimum purchase of RM 130

FREE mini trendy luggage with a minimum purchase of RM 200

Pre-event coupon drop i.e. RM 5 discount for RM 50 purchased

Buy TWO, free ONE mix & match and save up to 30% (only on 31st March)

2nd item purchased at 70% discount and save up to 30% from 1st to 5th April

“Come join in the fun and learn how to care for your oral health today,” concluded Anna. 

Thank you guardian Malaysia for inviting me today. I have bought oral care products for my family members too. 

#guardianNo1

#MYguardian

#WorldOralHealth

#happymouth

#happylife

#guardianoralcare

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

Give the Gift of Wellness This Hari Raya! guardian Malaysia reframes Raya gifting as a lasting gesture of care and protection

This Hari Raya Aidil Fitri, guardian Malaysia invites Malaysians to look beyond tradition and embrace a deeper, more lasting expression of care – the gift of wellness!

While duit Raya and festive treats remain cherished customs, guardian encourages families to consider gifts that continue to protect, nurture and strengthen their loved ones long after the celebrations have ended.

A Meaningful Evolution of Raya Giving

Speaking at the launch of guardian’s Raya campaign, “Seikhlas Pemberian, Seindah Lebaran”, Priscilla Wu, Managing Director, Malaysia & Brunei, guardian Health and Beauty, shared that Raya is ultimately about sincerity, gratitude and love.

“This festive season, we are gently reframing the tradition of giving. Beyond duit Raya and festive dishes, we encourage Malaysians to give something that safeguards health and supports wellbeing – because the truest expression of love is ensuring our families remain protected and cared for,” she said.

“For over 58 years, guardian has stood beside Malaysians as a trusted wellness advisor. Every thoughtfully chosen health or beauty gift becomes more than a product – it becomes a blessing that endures beyond the festivities.”

A Story of Care Across Generations

The campaign message comes to life through guardian’s new Raya film, “Seikhlas Pemberian, Seindah Lebaran.”

The film follows Rina and her grandmother, portraying how simple, thoughtful gifts of wellness over the years quietly strengthened their bond and supported their health. It closes with a heartfelt reminder – that the most meaningful Raya gifts are good health, love and sincere prayer.

The new guardian Raya film is now available on YouTube and all guardian social media platforms.

Extending Care to the Community

In the spirit of Ramadan – a month of reflection, empathy and generosity – guardian also hosted 80 girls from various homes at the campaign launch event, which was held at the guardian Raya atrium event at the Orange Atrium, Sunway Pyramid shopping centre.

The guardian Raya Atrium event will run from 2 – 8 March and will feature spectacular promotions and experiential zones from many brands. 

The girls took part in wellness sessions led by guardian pharmacists and selected brand partners, as part of guardian’s ongoing commitment to empowering young Malaysians with practical wellness knowledge and personal care education. The girls were also taken on a Hari Raya shopping spree at the Atrium event and the Sunway Pyramid guardian store where they selected their desired health and beauty products, guided by guardian team members and members of the media. They were then treated to a special Buka Puasa buffet.

Throughout the month of Ramadan, guardian will continue its charity wellness contributions, impacting close to 2,000 beneficiaries from various homes through outreach and wellness initiatives in several communities by pledging over RM55,000.

Celebrating Raya with MYguardian Rewards

To make this festive season even more meaningful, MYguardian Rewards members can participate in the Gold Rewards Contest, with over RM80,000 worth of prizes to be won.

From 25 February to 31 March 2026, members who spend a minimum of RM50 in a single receipt including participating brands will be automatically entered to win:

Grand Prize: A 999 gold Necklace and Pendant Rama Rama set by Habib Jewels

Four Second Prizes: 999 gold Hand Bracelet by Habib Jewels

Weekly Rewards: 200 winners each week will receive RM50 Habib Jewels vouchers (1,000 vouchers in total)

This Raya, Fiziwoo is partnering with guardian once again to design exclusive Raya packets. As part of guardian's ongoing #LoveForLocal initiative which celebrates exceptional homegrown brands, these designs pay tribute to Malaysian heritage with a bold, contemporary batik motif. Members who spend RM68 and above will receive an exclusive Fiziwoo green packet pack containing a RM5 guardian voucher.

Wellness for Every Generation

To help families prepare for Raya, guardian is also offering up to 50% discounts on over 7,500 products across all stores nationwide and online – making it easier for Malaysians to choose gifts that prioritise health, beauty and everyday wellbeing.

“There is no greater gift than knowing the people we love are cared for and protected,” Priscilla added.

“This Raya, let us give something that strengthens them for the journey ahead - a gift of wellness that reflects love, sincerity and prayer.”

#SeikhlasPemberian

#SeindahLebaran

#RayaBersamaGuardian

#MYguardian

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

guardian Malaysia welcomes Chinese New Year with everything ONG

‘Stay ONG in Health and Radiance’ 旺出健康 旺出光彩 campaign launched via mini drama, experiential atrium event and exclusive promotions to shoppers

Kuala Lumpur, 15 January 2026 – 

Chinese New Year (CNY) is about a month away and for those celebrating this joyous occasion, the pursuit of health and wealth in the new lunar calendar year is part of the age-old tradition of seeking out ONG, which has been passed down through the generations. 

“Although the pursuit of ONG is synonymous with Chinese New Year, each generation in the family these days sees ONG in slightly different lights,” said Anna Ng, Marketing Director of guardian Malaysia. 

Patriarchal family members see ONG as representing family togetherness and tradition while the parental generations take it as representing financial wealth and stability. The younger generations, on the other hand, link ONG symbolically to self-expression and confidence. 

Searching for ONG, via guardian Malaysia’s CNY Campaign and Mini Drama

guardian Malaysia, through its upcoming ‘Stay ONG in Health and Radiance’ CNY campaign, aims to bridge this generational divide by inspiring Malaysians with a fresh take on the meaning and interpretations of seeking out ONG during the lunar new year. 

Anna added, “We will be taking a light-hearted and fun approach via our ‘Stay ONG in Health and Radiance’ 5-part mini drama to uncover a new perspective on the meaning of ONG.” 

Through the mini drama, Malaysians are invited into the lives of the Ong family household’s CNY preparations and through various episodic interactions and engagements that have been creatively named ‘The Beauty Queen’ and ‘The Oral Ace’ amongst others, the Ong family members would finally discover the true meaning of ONG.

“We believe that ONG truly means health, wellness and beauty that is shared across generations of family members. It goes beyond prosperity. It extends beyond surface wishes and greetings. guardian Malaysia as the trusted advisor of wellness believes that ONG resonates deeply with radiance, vitality, health and beauty,” explained Anna.

This mini drama, which will debut online today, creatively seeks to inspire Malaysians to live well via focussing on self-care as well as the care for loved ones. Casts involved in this mini drama were also present at the media and influencers’ preview event held at guardian Malaysia’s Pavilion Bukit Jalil outlet today to share their personal experiences and interpretations of ONG. 

Everything ONG at Pavilion Bukit Jalil, from 15th to 18th January!

This event, aptly dubbed ‘Unlock Your Ong’, brings together Platinum brand partners Dove, Skintific, Garnier and Silkygirl to create an experiential zone for influencers, media representative and shoppers to celebrate ONG in every form. 

Activities at the store and the atrium, which will run from the 15th to the 18th of this month, cover the three ONGs of radiance, beauty and health as shoppers get the chance to undergo skincare consultations, learn of make-up hacks and seek out health tips, respectively. As if there aren’t yet enough of ONGs at the event, there is also a ‘Wall of ONG’, a ‘Trail of ONG’ as well as exclusive festive deals, members’ only giveaways, wellness advices and beauty surprises. 

In the spirit of wanting to bring everything ONG to its shoppers, there are also ang pow packets’ giveaways, lion dance performances, preview of the new mini drama as well as the exclusive MYguardian Rewards’ members exclusive ‘Your ONG, Your Way’ deals whereby shopper members can unlock personalised fortunes and rewards in-store and online! 

ONG! ONG! And, more ONG coming to guardian Malaysia’s shoppers nationwide!

As part this campaign, which runs through most weeks of January and February 2026, guardian Malaysia’s shoppers are entitled to benefit from the following ONG-like promotions:

Save up to 50% for over 8,000 product items sold at guardian during this festive period

Member-only exclusives: Ang pow giveaways with Bounce Back Voucher for purchases totalling at least RM 88, giant make-up cushion puff giveaway for minimum purchases of RM 188 and there is also a limited edition Lucky Bag (in West Malaysia only) worth RM 300. The Lucky Bag is filled with beauty treats and surprises and during this campaign is available at a great deal of RM 88 only. 

30% discount applicable on the purchase of Shokubutsu Shower Foam 900g and Colgate Optic White toothpaste

Save up to 40% on guardian’s Fragrance-Free Baby Wipes 90s and guardian Kids Strawberry Head to Toe Wash 750 ml

guardian Malaysia’s MYguardian Rewards members can join the Shop & Win in guardian and stand a chance to win 8,888,888 MYpoints exclusively for 10 winners during this campaign period. Loyalty members are also entitled to get RM 250 worth of coupons, gain 2x Bonus Points during purchases. 

With the onset of the new year, the journey towards wellness starts with guardian and YOU. 

Anna concluded by saying, “guardian Malaysia is YOUR go-to destination for health, beauty and festive wellness. We want our shoppers to feel excited, inspired and personally connected to the renewed interpretations of true ONG. Come to guardian Malaysia for all the ONG-ness that you want and desire for YOU and YOUR family.”

#guardianNo1

#guardianStayOngInHealthandRadiance

#guardianUnlockYourOng

#guardianYourOngYourWay

#guardianWallOfOng

#MYguardianRewards

#MYguardian

#OngAllTheWay

#guardianONG2026

#guardianCNY2026

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

About guardian Malaysia

guardian Malaysia started as a 200-sqft pharmaceutical retail outlet catering to the expatriate community 58 years ago. Today, it is the leading pharmacy, health and beauty retail chain in the country, with more than 550 stores nationwide, providing an unrivalled variety of pharmaceutical, health and beauty products. Each year, our stores serve more than 33 million customers across the country. At the Retail Asia Awards 2025, guardian Malaysia won the Health & Beauty Retailer of the Year (Malaysia) besides scooping the Health & Wellness Initiative of the Year (Malaysia) and Supply Chain Innovation of the Year (Malaysia). Capping off a year of awards was guardian Malaysia’s massive win of 7 awards at the Employee Experience Awards 2025 signifying a great place to work and grow.