Hi everyone, I’m Mary from Etsy’s Merchandising Team. 👋 My team is always on the lookout for shops to feature across Etsy’s marketing . One thing we’ve noticed is that shoppers on Etsy aren’t just looking for products. They’re looking for something personal, meaningful, and with a story behind it . That’s why we look for those small, personal details incorporated across your shop. Those details connect to tell not only your shop’s story, but also convey its journey and evolution if you’ve been on the platform for a while. Your story highlights what makes your shop special and can keep buyers coming back for more. 🧡 Our marketing reaches 90 million buyers, and we’re focused on highlighting the real people behind the items to build authentic, lasting connections. Today, about 42% of our buyer marketing includes seller details—this year, we’re aiming for 80%. Here are five simple ways to bring your story to life across your shop and why it’s worth doing:  1. Show the human behind the product Buyers on Etsy want to know who they’re buying from! Adding your name, role, and photo to your Shop Team section helps them connect better with you as the shop owner.   Add your details. 2. Introduce your team  A buyer’s curiosity doesn’t just stop at you. If it’s a team effort, give them a complete picture of who does the embroidery, packs their parcel, and replies to their messages. Use your About section to easily introduce all of your shop members.  Add shop members .   3. Share where you’re based Whether buyers are looking to shop local or hoping to discover something from across the globe, knowing where you’re based helps them feel closer to your work and your story.  Add your shop’s location .  4. Take buyers behind the scenes Photos and videos help bring your story to life. Try showing off the tools you use, your workspace, a process video, and even your team at work.  Add photos to your shop . 5. Share your inspiration Why did you start your shop? What were the challenges? What keeps you creating? Your story and creative journey are what make your shop truly unique. Add these details to your About section.  Learn how to craft a compelling About section . So many of you shared what makes your shop stand out under my last post . After reading this one, I hope you’ll share those details in your shop for buyers as well as our team to discover. You’re what makes Etsy unlike anywhere else, so don’t be afraid to show it. 🧡 Have you updated your About section recently? What's one tip you have for sharing your story?

Hi, sellers! As the season winds down, many of you are likely gearing up for the busy one ahead. 🍁🎃🍽🏈🎄🎁🎉🥂 Maybe you started prepping for the holidays, tested new products, or optimized your listings behind the scenes? Whatever progress you made this month, we want to celebrate with you. Share your August milestones below! Photo by SatsumaStreet

Join us in celebrating the 16 Etsy sellers who brought their craft and creativity to Daisy Chain Fields, Olivia Rodrigo’s first-ever and historic music festival focused on women’s empowerment, on Aug 29 in Irvine, California 🎉 The festival marked the latest chapter in Etsy’s partnership with Olivia, which began earlier this summer with the Olivia’s Daisy Chain Fields Collection , featuring items from 10 women-owned Etsy shops. At the festival, that collaboration came to life through the Etsy Creative Village, where fans could meet Etsy sellers and get creative themselves.

Hi everyone, I’m Divya from Etsy’s Seller Marketing team, and for the past month I’ve been digging through all of our wedding data.  Wedding shoppers aren’t just planning a single day, they’re curating a series of ministones, from the proposal and engagement party to the shower, reception, and even the thank-you notes that follow!  Each moment brings new opportunities to connect with buyers, from brides and grooms to the friends and family supporting these special occasions.  Today I’ll share highlights from a few of my favorite ministones, along with emerging shopping trends and tips for tapping into these moments through inventory expansion, merchandising, and more.  Plus, we’ve got a new Seller Handbook guide packed with insights on 2026 wedding trends and listing optimization strategies that you won’t want to miss.  1. Proposals and engagements

If you sell to buyers across the European Union, you may have experienced the complexity of navigating packaging and Extended Producer Responsibility (EPR) requirements. For a one-person shop, they can be a barrier to selling cross-border. EU policymakers are considering reforms that could help simplify these requirements. Upcoming reforms, including the Circular Economy Act and the Environmental Omnibus, create an opportunity to advocate for simpler, more proportionate rules for small sellers. But policymakers need to hear from the businesses most affected. Etsy has been bringing seller experiences directly to EU policymakers and advocating change. Now, we're asking sellers to add their voices too. Sign the petition: The petition calls on EU policymakers to harmonise EPR requirements across Member States and introduce a simplified pathway for low-volume sellers. Etsy will deliver signatures directly to key EU policymakers. Sign the petition in your language: English | French | German | Spanish | Italian | Dutch | Polish | Portuguese | Swedish The more signatures we collect, the stronger the case we can make for simpler requirements. For more information about packaging and EPR requirements, visit the Seller Handbook .

Hi everyone, I'm Mary from the Etsy Merchandising team and I wanted to share what we're seeing across buyer search trends this fall. From cozy gatherings to game day setups, shoppers are actively looking for unique, handcrafted finds. Here's what we're tracking and how you can get your listings ready: Fall Porch Decor 🍂 Fall decorating has become its own ritual and buyers are looking for porch and entryway pieces that feel personal, not just seasonal. If you make wreaths, door hangers, or outdoor decor, now's the time to refresh those listings. For your shop : Consider products and keywords related to porch decor, seasonal wreaths, throw pillows, and cottagecore styles. The Cozy Club 📚 One of the biggest fall trends we're tracking is buyers creating more intentional at-home moments like book clubs, movie nights, and other cozy gatherings. Tableware, candles, custom mugs—if your shop fits that vibe, lean into it. For your shop : Think about how your products fit into a cozy night in, and use relevant keywords in your descriptions, tags, and photos. Halloween 🎃 Many Halloween shoppers start prepping well before October, and what they want from Etsy is something only Etsy sellers can deliver. A costume accessory that's truly unique, decor with a real point of view—that's where you have a real edge. For your shop : If you sell in this space, now is the time to list. Make sure your tags are specific—many buyers search by aesthetic (gothic or cottagecore) and not just by occasion. Game Day 🏈 Whether it's fantasy football draft night or a board game tournament, buyers are looking for finds that make their game setup feel personal, not just functional. Custom draft boards, themed decor, unique serveware—if your shop has anything for game day, now's the time to get those listings in front of fans. For your shop: Think custom drinkware, fantasy football draft boards, games, or themed decor that can make gatherings feel more personal. Which of these moments are you most excited to plan for? Drop a comment below! Based on an internal analysis of Etsy sales data from July 2026 to August 2026. Trend data is provided for informational purposes only. Etsy does not guarantee sales, traffic, or listing performance.

Hi everyone, Kristin here from Etsy’s Community Team!  We’re excited to share a new way for you to be recognized and celebrated for your contributions in the Forums and attending seller events.  As you take part in conversations, support others in the Forums, and join seller events, you’ll earn points that will unlock badges. Badges are a great way to add a little extra flair to your profile while highlighting your impact across the Community Hub! Here’s an overview of the badges you can earn: We can’t wait to see how you engage, grow, and connect throughout the Hub and to celebrate all the ways you contribute to Etsy’s seller community!

Hi, everyone! May always seems to fly by! Between spring markets, graduations, and Mother’s Day moments, it’s been a full month. What did your shop achieve in May? Maybe you had a best-selling product, participated in a market, reached a follower milestone on social media, or improved your production process. Big or small, let’s celebrate it. Tell us what you’re proud of in the comments! Photo by ZauberundZunder.

Hi everyone, I’m Isabella from Etsy’s Community team! We’ve launched a new series called “Built to Grow” on the Etsy Success channel on YouTube.  The series is full of practical tips to help you make the most of Etsy’s tools and programs Each episode breaks down one tool or program, showing you how it works with actionable tips you can use right away. These short videos are hosted by the people who helped create the tools, so you’ll hear directly from the experts. We share the practical info you need to know and what to do next to succeed on the platform.  There’s even a mythbusting section, where we clear up common misunderstandings. 🙂 Here’s what you’ll learn from the first three episodes: How to Become a Star Seller on Etsy (and Actually Keep It) : What a Star Seller is, why it matters for shop growth, and how you can build toward it How to Optimize Your Etsy Listings for More Sales : Listing optimization tips for visibility and conversion, including best practices for images, video, descriptions, and completing the updated listing form Etsy Marketplace Insights Explained: How to Turn Search Data Into Sales : Find keywords, spot trends, and make smarter listing and inventory decisions using actual Etsy search data Watch the videos here and be sure to subscribe to the Etsy Success YouTube channel for more content to help you grow your shop. What tools or features would you like to learn more about next?

Hi everyone,   I’m Dayna, Etsy’s Trend Expert. Back-to-school is a fresh-start moment for families, students, and educators, and shoppers are looking for items that feel practical, personal, and meaningful. Based on 2025 data, “school” search traffic peaked the week of August 28. Here are a few areas to watch as you plan inventory and refresh relevant listings. Personalized gifts and accessories Personalized backpacks and school accessories are among growing searches this season, with school backpack searches up +79% and personalized tees up 33% year over year.* Shoppers aren't just looking for practical items, they want products that feel made for their kid. If you offer personalization, now is a good time to make sure that's front and center in your listings. And if you haven't tried our new custom options fields yet, they make it easier to capture exactly what buyers need upfront, so orders move faster with less back-and-forth. Paper goods and keepsakes First-day-of-school traditions are becoming an even bigger part of the season. Searches for first-day signs are up +7% year over year,* and newer formats like flags, banners, and pennant flags are gaining momentum fast. Families are looking for ways to mark the special moment with something personal.  Teacher gifts Shoppers are looking for thoughtful, personalized gifts for the start of the school year. Searches for personalized teacher gifts are up 17% year over year,* with interest in items like classroom supplies, personalized stationery, and other useful gifts. Dorm decor College shoppers are looking for small-space decor, organization, wall art, and desk accessories that feel personal and useful. Searches for desk decor are up +135% year over year.* You can highlight dimensions, materials, and setup ideas to help shoppers envision your products in their dorms.