Holiday hosting essentials Discover top-rated essentials for kitchen and dining Shop now
Used - Good
$40.99
$3.99 delivery Tuesday, December 8
Ships from: Lake Jackson Media
Sold by: Lake Jackson Media
$40.99
Solid, readable copy in good condition. Shows normal wear, which may include minor spine creases, light highlighting/notes, or library markings. Supplemental materials (CDs/codes) are not guaranteed. Solid, readable copy in good condition. Shows normal wear, which may include minor spine creases, light highlighting/notes, or library markings. Supplemental materials (CDs/codes) are not guaranteed. See less
$3.99 delivery Tuesday, December 8. Details
Usually ships within 8 to 9 days
$$40.99 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$40.99
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Ships from and sold by Lake Jackson Media.
$41.05
This item is in very good condition. Please note that used books may not include CDs or DVDs, online codes This item is in very good condition. Please note that used books may not include CDs or DVDs, online codes See less
$3.99 delivery November 27 - December 2. Details
Only 2 left in stock - order soon.
$$40.99 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$40.99
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Access codes and supplements are not guaranteed with used items.
Ships from and sold by Purple_Ink_Books.
Added to

Sorry, there was a problem.

There was an error retrieving your Wish Lists. Please try again.

Sorry, there was a problem.

List unavailable.
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

  • By Nir Eyal Hooked: A Guide to Building Habit-Forming Products

Follow the author

Follow authors for new release and deal updates, plus improved recommendations. See updates from all followed authors in Your Books.
Nir Eyal
Follow
Something went wrong. Please try your request again later.

By Nir Eyal Hooked: A Guide to Building Habit-Forming Products

by Nir Eyal (Author) Format: Unknown Binding
4.5 out of 5 stars (9,503)
Goodreads Choice Award nominee
{"desktop_buybox_group_1":[{"displayPrice":"$40.99","priceAmount":40.99,"currencySymbol":"$","integerValue":"40","decimalSeparator":".","fractionalValue":"99","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"99fyCosN3itPBAojl6f%2FyFhVcqknE1xHphNnjKZjeQyjftfgHzq3L40ZjZy3oQnEfYfllfXfUAHDcOc6YLdACBwFIc9fsqLdcnMPwayXH758wQ5imbQw70ngLWMO0MTHyN4bUf42IOGi1V2r5rRJuWsID%2BlDOakz9xvWaIqFYSGKOmH9UqwUtiArrC6HUk0O","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":0}, {"displayPrice":"$41.05","priceAmount":41.05,"currencySymbol":"$","integerValue":"41","decimalSeparator":".","fractionalValue":"05","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"99fyCosN3itPBAojl6f%2FyFhVcqknE1xHOsosuUMtNmfZ2k69mKexnluE8mK2yE56BUN9taD0SNd9c6iMNp1ZtrBw3Cq9lxqTuzabBxY%2Fv98bHVNdaA2LsMufY2eSn3wuxzNoaNqPIuzMRJElcV4dQ0olcvpkPsGnKbNwJVO2MI0tHgJ2Xu6WQp3ZuJAepY%2Fr","locale":"en-US","buyingOptionType":"USED","aapiBuyingOptionIndex":1}]}

Purchase options and add-ons

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit?Is there be a pattern underlying how technologies hook us? This book introduces readers to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly -- without depending on costly advertising or aggressive messaging.Hooked is a guide to building products people can’t put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this book gives Practical insights to create user habits that stick.- Actionable steps for building products people love.- Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today."You'll read this. Then you'll hope your competition isn't reading this. It's that good."- Stephen P. Anderson, Author of “Seductive Interaction Design”"Nir's work is an essential crib sheet for any startup looking to understand user psychology.”- Dave McClure, Founder 500 Startups""When it comes to driving engagement and building habits, Hooked is an excellent guide into the mind of the user."- Andrew Chen, Technology Writer and Investor.“I’ve learned a great deal from Nir, and you will too. He’ll help you design habits to benefit your users, and your company.”- Dr. Stephen Wendel, author Designing for Behavior Change
Read more
Previous slide of product details
  1. Language
    English
  2. Publisher
    CreateSpace Independent Publishing Platf
Next slide of product details
The%20Amazon%20Book%20Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Customers who viewed this item also viewed

Page 1 of 1 Start over
Previous set of slides
  3. High Growth Handbook: Scaling Startups from 10 to 10,000 People
    Elad Gil
     
    Hardcover
    -30%$24.41
    List: $35.00
    Get it as soon as Thursday, Nov 19
    FREE Shipping on orders over $35 shipped by Amazon
  5. Contagious: Why Things Catch On
    Jonah Berger
     
    Paperback
    -45%$10.48
    List: $18.99
    Get it as soon as Thursday, Nov 19
    FREE Shipping on orders over $35 shipped by Amazon
Next set of slides

Customers also bought or read

Page 1 of 1Start over
Previous page
  4. Book cover Contagious: Why Things Catch On
    Contagious: Why Things Catch On
    Paperback
    $10.48
    Delivery Thu, Nov 19
  10. Book cover Made to Stick: Why Some Ideas Survive and Others Die
    Made to Stick: Why Some Ideas Survive and Others Die
    Hardcover
    $13.05
    Delivery Nov 25 - Dec 1
  13. Book cover How to Build a Billion Dollar App
    How to Build a Billion Dollar App
    Paperback
    $14.02
    Delivery Thu, Nov 19
  19. Book cover High Output Management
    High Output Management
    Paperback
    $9.92
    Delivery Dec 4 - 15
  20. Book cover Indistractable: How to Control Your Attention and Choose Your Life
    Indistractable: How to Control Your Attention and Choose Your Life
    Paperback
    $15.90
    FREE delivery Nov 19 - 23
  23. Book cover Nudge: The Final Edition
    Nudge: The Final Edition
    Paperback
    $9.19
    Delivery Thu, Nov 19
  24. Book cover Positioning: The Battle for Your Mind
    Positioning: The Battle for Your Mind
    Paperback
    $15.11
    Delivery Thu, Nov 19
Next page
Loading...

Product details

  • ASIN ‏ : ‎ B00N4GP2KK
  • Publisher ‏ : ‎ CreateSpace Independent Publishing Platf
  • Language ‏ : ‎ English
  • Customer Reviews:
    4.5 out of 5 stars (9,503)

About the author

Follow authors for new release and deal updates, plus improved recommendations. See updates from all followed authors in Your Books.
Nir Eyal

Nir Eyal

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

NIR EYAL is a globally recognized authority on behavior change and human potential. His research-backed frameworks have empowered millions to build better habits, enhance focus, and unlock greater agency in their lives and work. A former lecturer at the Stanford Graduate School of Business, Nir has collaborated with leaders and organizations worldwide to improve performance through behavior design.

He is the author of the international bestsellers Hooked, Indistractable, and Beyond Belief, which have sold over one million copies in more than 30 languages. His books have earned numerous accolades and have been celebrated by Amazon and Goodreads as among the best in business and personal development.

As a seasoned entrepreneur, Nir has founded and sold multiple companies. He now advises and invests in pioneering organizations that apply his research in real-world settings. For over 25 years, he has worked alongside his wife and business partner, Julie Li.

Customer reviews

4.5 out of 5 stars
9,503 global ratings

Customers say

Customers find this book to be one of the best on consumer products, praising its wealth of knowledge and case studies. Moreover, the book is easy to read and provides actionable advice, with one customer noting how it breaks down complex psychology into a practical framework. Additionally, customers appreciate its concise overview, real-world examples without fluff, and thought-provoking ideas.
AI Generated from the text of customer reviews

Select to learn more

534 customers mention content, 504 positive, 30 negative
Customers praise the book's content, describing it as one of the best books on consumer products and business.
it is a great book and i liked it very much. i would give it 5 stars if only it has more detailed examples and explanations.Read more
Five StarsRead more
Excellent book. One of the most popular books discussed among fellow designers in design groups, seminars and meetups....Read more
This is not another theoretical book on behavioral economics, this is a great, easy to read guide to understand users behavior....Read more
451 customers mention readability, 440 positive, 11 negative
Customers find the book highly readable, describing it as a quick and easy read that they cannot recommend enough.
Must read for anyone involved in product development or just curious about the wider habit forming strategies used to sell products and ideas.Read more
...All in all, this was a great read for me, and I recommend it for startup founders, product managers, designers, and yes, advertisers.Read more
...Amazing insight into human behaviour. A must read to anyone serious about building any product or service or in my case: a game.Read more
...It's easy to read and you'll learn a ton if you just read one chapter. And even more if you finish the book.Read more
328 customers mention informative, 319 positive, 9 negative
Customers find the book informative, appreciating its wealth of knowledge and case studies, with one customer noting how it breaks down complex psychological theories into a practical framework.
The book was concise, insightful, and led to me jotting down 8 "hooked" ideas for my own venture that I believe are potential game-changers....Read more
Very simple and informative. Balanced with great examples, facts and quotes. Easy to read and use lessons immediately in daily life.Read more
Enjoyed the writing style of the author, very insightful. Great for any product designer or startup company founders looking to fine tune...Read more
...Great work, thorough, smart, deep, a real pleasure.Read more
200 customers mention practical, 197 positive, 3 negative
Customers find the book practical and helpful, providing actionable advice that serves as a great baseline for making product decisions.
One of the best books I have read for last five years. Practical, usable content and new persoective on what is going on in the world....Read more
...might feel a bit contrived by some but I find it to be interesting and useful. The book is well written. I recommend the authors blog too.Read more
...The writting is clear, concise and very practical. The content is pure gold.Read more
I found this book very helpful as a foundation for understanding why people use apps and services....Read more
127 customers mention engaging, 111 positive, 16 negative
Customers find the book engaging and fascinating, with one customer noting how it leads readers through the main points of what makes an app addictive.
Interesting and relatively brief coverage of the topic. Designed with steps to take and summaries at the end of chapters.Read more
Fascinating, insightful book about the addiction mechanisms behind the leading apps and websites....Read more
...Fun and straight-forward reading. I feel the urge to reread and transcribe this book to flash cards to cement the ideas to memory.Read more
This book is an easy but interesting read discussing the psychology of habit forming products....Read more
116 customers mention simplicity, 106 positive, 10 negative
Customers appreciate the book's simplicity, finding it provides a nice concise overview of the technique and gives the principles an understandable framework with easy-to-follow terms.
...Commitment to Product He manages to be both simple and accurate, and still only come in at a little over two hundred pages....Read more
Great, easy to read book with step by step instructions on how to form good habits....Read more
Very nice, simple model with huge practical applications. If you are doing a mobile app, you had to read and understand this book.Read more
Very simple and informative. Balanced with great examples, facts and quotes. Easy to read and use lessons immediately in daily life.Read more
87 customers mention examples, 73 positive, 14 negative
Customers appreciate the book's examples, noting that it provides plenty of real-world cases without unnecessary fluff, and effectively combines theory with practical illustrations.
...Insightful and great examples. Definitely a must read for anyone designing or developing a new product and want to get their users "hooked".Read more
...The book is very well researched and well written. Great case studies and examples. The book is based on cutting edge social science research....Read more
...It's a solid framework, with lots of examples and good questions to provoke constructive thinking....Read more
Well written with clear examples. I would recommend this to anyone who's planning on building a digital product....Read more
86 customers mention interesting ideas, 86 positive, 0 negative
Customers find the book's ideas engaging and thought-provoking, with one customer noting how it makes a business and psychology topic deeply interesting.
Interesting topic with good ideasRead more
...The book was practically inspiring. It made me feel like I could design an app that was meaningful to people....Read more
One of the best books I've ever read!. Brain teasing... flawless. Everything written is supported with data...Read more
...I felt it was a good read and gave me a lot to think about when delivering products in the digital space.Read more
Sign in to see customer reviews.