If we’re being honest, the “green issue” currently isn’t the priority it needs to be for a lot of companies. At best, they are ticking the box marked ‘sustainability’ and paying lip service to a trendy topic. At worst, they are engaging in nothing more than greenwashing.

Considering carbon emissions from cloud computing have now overtaken those from commercial aviation, this is disheartening for the IT sector. Unsurprisingly, most of these emissions come from inefficient use of the cloud due to overly complex processes and a lack of centralized oversight over cloud infrastructures. And if “emissions” sounds a bit vague, here’s a translation into dollars–$147 billion was wasted in 2022 in cloud spend.

So, when it comes to reducing an organization’s cloud carbon footprint, there is clearly a financial incentive. Even for those who don’t believe in individual responsibility or worse, simply don’t care what kind of world we’ll leave future (and some present) humans to live in, there is money to be saved.

The truth is that companies need to put sustainability first across the whole enterprise, and they need to do it now.

A New Kind of Business

Tackling departments one-by-one or singling out individual processes to make them more sustainable is not going to work. What organizations need is to stop thinking of sustainability as an afterthought and start incorporating it in the decision-making process from the get-go, maybe even as part of their very business model.

This is the sort of business that places its people and the planet above profits. Progressive, modern companies that want to stay in business longer need to invest in their people and take care of the planet instead of chasing endless growth and ever-increasing profit because that, simply put, cannot last.

As a culture, we’re currently at a turning point–late-stage capitalism is running its course, and more people are realizing that constant growth at the expense of well-being and the planet’s dwindling resources is not sustainable (in all senses of the word).

For this to work, it’s about looking at business through a new prism.

Driving Digital Sustainability From the Ground Up

It’s not too late for businesses to become more sustainable. In fact, it is the best time to make life-saving changes. When it comes to tech specifically, there are a couple of things you can do, starting with two key things that need to change.

First, cloud waste has been costing companies billions of dollars for years now. Organizations are set to spend nearly $600 billion on the cloud in 2023, but it seems that most people are still in the dark about the real environmental impact of cloud usage. As with most big corporate changes, it’s all about a change of mindset. We need to accelerate awareness and promote digital sobriety to inspire transformation and decision-making with GreenOps on the enterprise level.

A cloud-first approach has long been the holy grail of IT. However, what we couldn’t anticipate is the sheer volume of resource usage and complexity that comes with it. We simply do not have the planetary resources to support this growth much longer. It’s time to become smarter, leaner and more environmentally conscious by using the “consume better” approach.

Second, think about the KPIs. Change without success parameters will not work. While organizations have a key role in decreasing global cloud spend, they must have the right tools and references. They need to be able to assess the environmental impact of their digital choices at all decision levels.

For the IT sector, this is where platform engineering comes into play. An internal developer platform can act as the critical piece that connects DevX, deployments, governance, security and observability.

With green best practices and cloud carbon footprint visibility at every stage–from the dev deploying a new environment on the cloud to the CFO checking the monthly cloud bill–a platform engineering approach ensures not only organizational but also individual responsibility. When all tools are accessible and processes transparent, nothing gets lost in translation. This means less room for error and cloud waste.

Ultimately, it’s About Consuming Better and Consuming Less

Right now, these KPIs will be financially motivated, and rightly so. But there will come a time when progressive organizations will put their environmental impact at the forefront of their mission statement.

The B-Corp certification, which evaluates companies in terms of their social and environmental performance, grew 63% in 2022. This shows the trend toward moving to a more inclusive and sustainable economy. Partly because it’s in the interest of the businesses’ long-term success and reducing costs, but partly because it is simply the right thing to do.