Third-party consumer technical support

Other restricted businesses

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google uses continuous reviews and feedback from users, regulators, and consumer protection authorities to help identify products and services that are prone to abuse and user exploitation. Google Ads may limit or stop ads from businesses that pose an unreasonable risk to user safety or experience, even if they comply with other policies.

Violations of this policy won’t lead to immediate account suspension without prior warning. Google will issue a warning at least 7 days before suspending your account. Learn more about Google Ads account suspensions overview.

On this page

About the policy
Options to fix

red x mark Technical support for consumer technology products and online services offered by third-party providers is not allowed.

Examples (non-exhaustive):

Online and offline technical support and troubleshooting for consumer tech products and services like data recovery, security, virus removal, booting, internet connectivity, account recovery, password resets or login support, installations, maintenance
Hardware repair services
Software installations
Aggregators and comparison sites for technical support

The following is allowed:

Advertising the sale of consumer technology where the ad’s destination might contain minor navigational features related to technical support

Advertising of technical support services provided exclusively to businesses

Options to fix

If your ads are disapproved, check for the following common issues:

Remove or revise any mention of repair services, hardware repairs, software installation, or technical support included in your ads or landing page
Ensure that your "About Us" page or business description clearly states the services you offer

Edit your ads to comply with this policy

Go to Ads within the Campaigns menu .
Hover over the ad or asset and select Edit.
Edit the ad or asset so that it complies with the policy.
Select Save. Google automatically re-reviews your ad or asset, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.

Learn more about how to Fix a disapproved ad or appeal a policy decision.

Appeal policy decision

If you believe there’s been an error and that you haven’t violated Google Ads policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.

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