Google Ads prioritizes safety both online and offline, so you can’t promote products or services that cause damage, harm, or injury in your ads or destinations. Learn more about the Dangerous products or services policy.
In this article
The following is not allowed:
Ads for knives that are designed or promoted in modern-day usage as products that can be used to injure an opponent in sport, self-defense, or combat
Ads for any knife design that provides a confrontational advantage, including disguised appearance or assisted-opening mechanism
Examples (non-exhaustive): Switchblades, fighting knives, sword-canes, balisongs, military knives, push daggers, throwing axes
Ads for any other product that's designed to in modern-day usage injure an opponent in sport, self-defense, or combat
Examples (non-exhaustive): Throwing stars, brass knuckles, tasers, pepper spray
Ads for instructional content about the assembly, enhancement, or acquisition of any product covered under the Other Weapons policy
Examples (non-exhaustive): Guides, software, or equipment for 3D printing of push daggers, brass knuckles, throwing stars
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns menu
.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save. Google automatically re-reviews your ad or asset, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.
Learn more about how to Fix a disapproved ad or appeal a policy decision.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.
Need help?
If you have questions about these policies, review the policy guidelines and examples provided or contact Google Ads Support.
