How to set up location assets

You can set up location assets by linking a location source to your Google Ads account, either through the "Assets" tab or Location manager.

A location source is either Chains, a Google Business Profile, or Google Maps locations.

• If you sell products or offer services at major retailers, the easiest way is to add chain store locations directly to your account in Google Ads (recommended).
• If you can't find your retailers in the chain list, or you prefer an alternative, you may link to a Business Profile learn more about Product Linking: Link your Google Business Profile to Google Ads or Google Maps (up to 10 Maps locations maximum).

Use the following instructions to link a location source to your Google Ads account in order to create location assets.

Assets tab

1. Go to Assets within the Campaigns menu .
2. Choose the plus button, then select Location.
3. Select "Our locations" if you own the store, or select "Affiliate locations" if the store sells your products.
   • Selecting "Our locations" allows you to choose either Google Business Profile, Chain Stores, or Google Maps.
     • Google Business Profile
       • You can "select a Business profile manager account" which will populate Google Business Profiles or Business groups within Google Business Profiles that the you have access to.
       • You can "Request access to another Business profile manager account", which will require the owners of that account to approve the linking in Google Business Profile.
       • You can "Enter a domain to ask for access".
     • Chain Stores
       • You can select the countries where the chain(s) exists, select the chain(s), and save.
     • Google Maps
       • You can search the map locations you want to select, please note there is a limit of 10 locations that can be synced at a time.
   • Selecting "Affiliate locations" will allow you to select Chains, and either "Auto" or "General Retailers".

Location manager

1. Go to Shared library within the Tools menu .
2. Select Location manager.
3. Click the plus button and select ‘Our locations’ if you own the store or ‘Affiliate locations’ if the store sells the your products
   • Selecting "Our locations" will allow you to select either Google Business Profile, Chain Stores, or Google Maps.
     • Google Business Profile
       • You can "select a Business profile manager account" which will populate Google Business Profiles or Business groups within Google Business Profiles that the you have access to.
       • You can "Request access to another Business profile manager account", which will require the owners of that account to approve the linking in Google Business Profile.
       • You can "Enter a domain to ask for access".
     • Chain Stores
       • You can select the countries where the chain(s) exists, select the chain(s), and save.
     • Google Maps
       • You can search the map locations you want to select, please note there is a limit of 10 locations that can be synced at a time.
   • Selecting "Affiliate locations" will allow you to select Chains, and either "Auto" or "General Retailers".