There are different ways to measure transaction-specific conversion values, based on the different conversion measurement method.
Implement at least one of the following options, based on your business objectives:
- Online sales using Google Analytics: If you have a Google Analytics account to measure web or app values, you can import your conversions with values into Google Ads conversion tracking.
- Online sales using the Google tag: Follow the steps in this article on tracking transaction-specific conversion values. You can also use Tag Manager to deploy conversion tags with values.
- Offline conversion measurement: If you measure values from offline leads that have been qualified or closed, it’s recommended you implement enhanced conversions for leads and send the values from your CRM through the Ads API or integrated CRMs.
- Offline retail sales: If you measure the impact of your online ad spend with your offline retail sales, implement store sales measurement with values.
- Lead generation using the Google tag: Follow the steps in this article on tracking transaction-specific conversion values. You can also use Tag Manager to deploy conversion tags with values.
