Performance Max for travel goals campaigns are the easiest way for hotel performance advertisers to serve across all Google properties. With Performance Max for travel goals campaigns, you can reach hotel guests and drive more direct bookings across Google’s full range of advertising channels and inventory with one simple set up. This allows you to easily create property-specific asset groups and maximize their performance with Google Ads. Learn more About Performance Max for travel goals.
Before you can create a Performance Max for travel goals campaign, you will first need to link a Google Ads account to Hotel Center.
Link Hotel Center and Google Ads
Before linking Hotel Center and Google Ads:
- Hotel Center linkage for Performance Max for Travel Goals campaign is currently limited to accounts with no more than 100 hotels. If your Hotel Center account has more than 100 properties, you won’t be able to use the linked Hotel Center account in a Performance Max for travel goals campaign.
- If you have more than 100 properties you would like to link from your Hotel Center account, use the Google Hotel API.
Learn more about Product Linking: Link Hotel Center and Google Ads.
