About Partner bookings

Partner bookings is a conversion type that helps you track appointments booked on our 3rd party partners as conversions directly in your Google Ads account.

Learn more About Local Ads.

On this page

• Benefits
• How it works
• Reporting
• Keep in mind

Benefits

• Automatically measures bookings through direct connections with your booking partner.
• Offers a fast and direct way for customers to book appointments using "Book" or "Schedule" buttons on your ads.
• Helps you get better results from automated bidding by using precise and reliable booking information.

How it works

The Partner bookings conversion type measures customers who successfully book appointments through your ads.

When a customer selects the Book or Schedule call-to-action on your ad, they go directly to your booking partner landing page. Google then tracks the booking in the background using an encrypted token. When the customer successfully books or schedules an appointment, the partner system sends a confirmation to attribute the conversion. This works seamlessly without the need to set any conversion tracking up on your booking partner site.

Reporting

You'll find a conversion action called "Appointments booked" in the Summary page within the Goals menu .

Keep in mind

The “Appointments booked” conversion goal is available to all eligible accounts, so you won't need to manually opt in. If you prefer not to participate, you can opt out and disable the feature.

Use the following steps to enable or remove the “Appointments booked” conversion action:

1. Go to Summary within the Goals menu .
2. Under “Conversions” dropdown, select All conversions.
3. Check the box next to "Appointments booked."
4. To enable: Select Edit, and then select Enable.
5. To remove: Select Edit, and then select Remove.

You can also set "Appointments booked” as a primary action for bidding optimization and reporting, or a secondary action used for observation using the following steps:

1. Go to Summary within the Goals menu .
2. Under the “Conversions” dropdown, select All conversions. Select the conversion name and then select Edit settings.
3. Select Action optimization, then select either Primary action used for bidding optimization or Secondary action not used for bidding optimization.
4. Select Save.

Healthcare restrictions

Google Ads doesn't allow appointment booking links or goals for healthcare campaigns. While healthcare advertisers might see the appointment booking goal option in their account, they shouldn't select or use it.