The “Video discovery” page in YouTube Creator Partnerships allows you to explore, evaluate, and promote creator content for your ad campaigns.
On this page
- Eligibility requirements
- How the Video discovery page works
- How to navigate and use the Video discovery page
- Keep in mind
Eligibility requirements
Core features of YouTube Creator Partnerships including the Overview, Creator Search, and List Management features are available in all locations where the YouTube Partner Program is active.
How the Video discovery page works
In the “Video discovery” page, you can check recommended creator content to help you identify high-performing creator videos that feature your brand, review organic metrics, and boost the creator videos as your ads or request access to boost.
Content categories and formats
The “Video discovery” page features high-level category tabs at the top of the page so you can easily toggle between content categories and formats:
Categories
- Partnered content: Videos from creators who granted Brand Partner Access to their video.
- Detected partnerships: Creator videos that mention, review, or feature your brand or products, available for you to request Brand Partner Access.
- Affiliate content: Creator videos that include tagged products affiliated with your store or brand.
Formats
- YouTube Shorts
- YouTube Videos (long-form)
Each video card will show aggregated data snippets such as “Total views” and “Organic views” so you can quickly compare video metrics within a specific context. When you select a video, a detailed view within the same page opens to provide you more video performance metrics.
How to navigate and use the Video discovery page
Access the Video discovery page
- Go to YouTube Creator Partnerships within the Tools menu.
- In the top navigation menu, select the Video discovery tab.
- Tip: You can also select See more videos from any overview card to open the “Video discovery” page with your existing filters applied.
- Make sure your brands are mapped appropriately. If your account has no suggestions available, the page will display a zero-state prompting you to find partners by executing a search for creators or start an open call campaign.
Apply filters and sort content
You can filter the recommended creator videos table and sort video cards to find the content that match your campaign requirements.
Page-level filters
You can find the filters at the upper left section of the recommended creator videos table. Select any of the following filters:
- Date published: Select specific upload dates using the calendar selector.
- Creator location: Filter by the creator's registered country or region.
- Video language: Filter by the primary spoken language in the video.
- Brand mapped to you: Choose specific brands, domains, or sub-brands mapped to your account.
Sort video cards
You can find the sort menu at the upper right section of the recommended creator videos table. Select any the following:
- Suggested: Ordered by relevance.
- Most recent first: Orders videos by the latest publish date.
Evaluate creator videos
Select any video card in the recommended creator videos table to open the video details viewer. This allows you to review the following performance metrics of your selected video:
- Total views: Total views (paid and organic) as reported by YouTube Analytics
- Total likes: Total likes on the video
- Total comments: Total comments on the video
- Average percentage viewed: Average percentage of a video watched per view as reported by YouTube Analytics.
- Organic engagement rate: Sum of likes, comments, and shares divided by total organic views
- Full channel analytics: Deep link to a video-level click target in analytics page
Boost creator videos or request Brand Partner Access
Depending on your access level, you can promote creator videos directly or request Brand Partner Access from the creator.
Boost partnered content
Once you have Brand Partner Access, follow the steps below:
- Choose a creator video and on the video card, select Boost.
- In the drop-down menu that appears, select either of the following:
- Add to existing campaign
- Demand Gen campaign
- Other campaign
- Complete your campaign settings and select Submit.
Request Brand Partner Access for brand-mentioned videos
To connect with creators of brand-mentioned videos:
- Choose a creator video and on the video card, select Request access.
- In the slide panel that appears, select Request. Confirm the linking request terms to send an authorization prompt to the creator's YouTube Studio account.
- After the creator approves your request, the video moves to your Partnered content tab and becomes eligible to boost.
Keep in mind
To find more videos on the “Video discovery” page or allow additional category tabs, try these steps:
- Broaden your filters: Adjust your date range, format, language, or country filters to include more results.
- Use Creator Search: Use the manual Creator Search tab to find creators by handle, topic, or keyword.
- Create an Open Call campaign: Post an open brief in YouTube Creator Partnerships to invite creator applications.
- Verify brand linking settings: Check that relevant official brand domains, YouTube channels, and Merchant Center accounts are linked to your Google Ads account, so that you can receive videos creators tag you in automatically.
