You can open the "Campaigns" tab in Google Ads to start, pause, or remove campaigns. Pausing or removing a campaign will stop its ads from showing.
Learn how to enable, pause, and remove your Google Ads campaigns in the steps below.
This article explains the steps you'll need to take to enable, pause, or remove your campaigns.
Keep in mind
When you remove a campaign, you stop it permanently. You can't resume or restore a removed campaign. You can still view a removed campaign’s performance data, but you can't edit its settings. To run a similar campaign, create a new campaign or duplicate the settings from the removed campaign. Use filters in Google Ads if you want to hide removed campaigns.
Resuming a campaign won't automatically start your ads if you’ve also paused the ad groups or keywords. You must manually resume each paused element. After you enable the paused ad groups or keywords, track campaign performance. If your ads aren't running, check your budget, bidding strategy, and any policy violations.
On this page
- How to enable, pause, or remove a campaign
- How to enable, pause, or remove campaigns in bulk
- Frequently asked questions
How to enable, pause, or remove a campaign
- Go to Campaigns within the Campaigns menu
.
- Next to each campaign name, you'll find a colored dot indicating the status of each of your campaigns. To change a campaign's status, choose the status icon. Then, select one of the following:
Enable to resume the campaign.
Pause to place the campaign on hold.
Remove to permanently stop the campaign.
How to enable, pause, or remove campaigns in bulk
- Go to Campaigns within the Campaigns menu
.
- For each campaign that you want to update, select the
Checkbox beside each campaign’s status.
- Select the
Checkbox at the top to select all campaigns.
- Select the
- Select Edit then choose one of the following to change the status for each selected campaigns:
Enable to resume the campaign.
Pause to place the campaign on hold.
Remove to permanently stop the campaign.
Frequently asked questions
What’s the difference between pausing and removing a campaign?
Pausing: Pausing is temporary. It stops your ads from showing to audiences and prevents you from accruing further charges. You can resume the campaign at any time and all settings and history are preserved.
Removing: Removal is permanent. After a campaign is removed, it is "deleted" from an active standpoint. You can’t resume or restore it.
Learn more About campaign statuses.
Can I still access data for a campaign after I’ve removed it?
Will my ads start immediately after I resume a paused campaign?
I resumed my campaign but my ads still aren't running. Why?
- Budget: Ensure your daily budget isn't exhausted or set to $0 USD.
- Bidding strategy: Check for issues with your bid limits.
- Policy violations: Check the "Status" column for ads to determine if they’ve been disapproved.
- Lower-level status: Ensure the keywords inside the campaign are also "Enabled."