Invalid clicks are clicks on your ads that don't represent a genuine interest in your business.
Examples of invalid clicks
- Accidental clicks: Clicks that occur because of poor ad placement.
- Automated traffic: Clicks from automated tools, bots, or other deceptive software.
- Manual clicks: Clicks that increase your ad costs or inflate publisher profits.
You won’t be charged for invalid clicks or impressions. When Google’s automated protections determine that clicks are invalid, those interactions are filtered out of your campaign metrics and removed from your billing. If Google detects invalid clicks after you were previously billed for them, you receive a credit on your next invoice where appropriate and possible.
You can track your automated protection from invalid traffic and credits for past invalid activity using the Invalid traffic card on your Overview page. This card provides a high-level summary of your account's invalid traffic protection metrics for your selected date range.
Learn more about how Google protects your campaigns from invalid traffic, invalid traffic metrics, and what to do if you get unusual traffic on your campaigns.
