Edit bid adjustments for hotel campaigns or ad groups

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Before you begin
Edit bid adjustments for locations
Edit bid adjustments for check-in day of week, check-in date, length of stay, traveler-set dates, or advanced booking window
Edit bid adjustments for Booking start day of week, Booking start date, Length of booking, Advance booking, or User-set dates for Search campaigns for travel
Edit bid adjustments for devices
Edit bid adjustments for audiences

Before you begin

You can only edit bid adjustments for locations at the campaign level. Devices and audience bid adjustments can be made at the campaign or ad group level. All other bid adjustments must be made only at the ad group level.

Before creating or editing bid adjustments, it's a good idea to learn how they interact and affect your bid. Learn more About bid adjustments for hotel booking links and travel promotion ads.

Note: If you're using Target ROAS for Hotel ads, the bid strategy will automatically adjust your bids based on signals that are bid adjustable, like location, time or day, or device. Thus, all bid adjustments are ignored except a -100% device bid adjustment. If bid adjustments need to be made for this bid strategy, it can only be made on the campaign level. Target ROAS cannot be adjusted on an ad group level.

Edit bid adjustments for locations

If you want to adjust your bid for locations, you must have first created a targeted location. You can do this by clicking Hotel campaigns in the navigation menu, then Locations in the page menu, and clicking the pencil icon .

Go to Campaigns within the Campaigns menu .
Select the Workspace filter bar, and select Campaign type.
Select the checkbox next to the Hotel and select Apply.
Select the Audiences, keywords, and content drop down in the section menu.
Select Locations.
In the summary table, select the device or location adjustments you'd like to edit, then select Edit > Change bid adjustments. Enter the new bid adjustment, then select Apply.

Edit Search campaigns for travel

Follow the steps below to edit adjustments for Search campaigns for travel for hotels.

Edit bid adjustments for check-in day of week, check-in date, length of stay, traveler-set dates, or advanced booking window

Go to Campaigns within the Campaigns menu .
Select the relevant campaign.
Select Ad groups, then select the relevant ad group.
Select the Assets drop down in the section menu, then select Hotels.
Select the multiplier category you'd like to edit: check-in day of week, check-in date, length of stay, traveler-set dates, or advanced booking window.
To edit an existing multiplier, select the pencil icon in the "Bid Adj." column, enter the new value, and select Save.
To add a multiplier, select the plus button , enter your values, and select Save.

Edit bid adjustments for Booking start day of week, Booking start date, Length of booking, Advance booking, or User-set dates for Search campaigns for travel

In your Google Ads account, select the Campaigns icon .
From the left page menu, select the Audiences, keywords, and content drop down in the section menu.
Select Timeframe.
To add a new bid adjustment, select the plus button or Add bid adjustments.
If prompted, select the campaign or ad group where you want to apply the bid adjustment. You will only be able to select campaigns or ad groups with manual bid strategies.
Select the bid adjustment category you'd like to edit: Booking start day of week, Booking start date, Length of booking, Advance booking, or User-set dates.
Enter your new bid adjustment value and select Save.
To edit an existing bid adjustment, select the pencil icon in the "Bid adj." column next to the value you want to change, enter the new value, and select Save.

Edit bid adjustments for devices

Go to When and where ads showed within the Campaigns menu .
Select the Devices tab.
On the filter bar, select Campaign or Ad group from the "Level" drop down.
Select a campaign or ad group.
In the "Bid adj." column, select the pencil icon .
Enter the new bid adjustment.
Select Save.

Edit bid adjustments for audiences

In your Google Ads account, select the Campaigns icon .
Select the Campaigns drop down in the section menu.
Select a campaign or ad group.
From the left page menu, select the Audiences, keywords, and content drop down in the section menu.
Select Audiences.
On the "Audience segments" card, select Show table.
In the "Bid adj." column, select the pencil icon .
Enter the new bid adjustment.
Select Save.