How to submit product reviews data

A product reviews data source is needed to show aggregated reviews of your products to customers shopping on Google.

Before you begin

To participate, you must sign up for Product Ratings using the interest form. Before signing up, make sure you have collected at least 50 product reviews.

Choose your submission method

You can send product reviews data to Google in 2 ways:

Work with a third-party reviews aggregator: An approved partner fetches and manages the ratings submission process for you.
Upload a data source directly: You independently manage the rating submissions process by creating and uploading an XML data source to your Merchant Center account.

Consider your familiarity with setting up data sources, the resources you have for maintaining them, and whether you already use a third-party aggregator. Keep in mind that third-party aggregators manage the process for you, but there may be costs associated with their service. Creating XML data sources directly is free, but requires more technical setup.

Option 1: Work with a third-party reviews aggregator

If you choose to work with a reviews aggregator, they will continuously provide up-to-date content to Google. Aggregators may charge fees, which Google doesn't control or moderate.

Note: Product Ratings are supported in every country where shopping is available, but not every aggregator supports all countries. Confirm country availability with your aggregator contact.

Eligible aggregators list

Aggregator	Homepage	Help center	Before you begin
Bazaarvoice	bazaarvoice.com	Syndication Request form	Google syndication is available to Bazaarvoice clients on a Distribute or Receive package. To enable it, contact your Bazaarvoice account team to opt in to syndication. After it’s enabled, Bazaarvoice continuously provides up-to-date content to Google. Make sure the domain on your Bazaarvoice account matches the domain in your Merchant Center account, and that the product catalog data you share with Bazaarvoice is consistent with the catalog data you share with Google, as Google uses your catalog data to match products.
eKomi	ekomi.com	eKomi feedback	Ensure you have signed up with eKomi and are actively collecting reviews from your website. Contact eKomi’s support team to enable Product Ratings feed for your account at info@ekomi-group.com.
Emplifi	emplifi.io	Ratings & Reviews	To use Google Shopping feed, you must be an Emplifi Ratings & Reviews client and have your reviews catalog in Emplifi. To begin sending your collected reviews to Google: Contact your Emplifi Customer Success Manager to enable the Google Shopping feed feature or request a demo. Emplifi handles feed setup after you enable the feature.
Feedaty (Zoorate)	feedaty.com	Feedaty & Google Shopping	Ensure you have signed up with Feedaty and are actively collecting reviews from your website. To send your reviews to Google, you may need a Feedaty Basic or Pro plan. Contact Feedaty support to enable Google Shopping Product Ratings for your account and to ensure proper data feed setup.
Feefo (Reevo)	business.feefo.com	Help center	Ensure you have signed up with Feefo and are actively collecting product reviews from your website. Contact Feefo's support team to enable Product Ratings feed for your account.
Guaranteed Reviews Company	guaranteed-reviews.com	N/A	Ensure you have signed up with Guaranteed Reviews Company and are actively collecting reviews from your website. The synchronization with Google Product Ratings is automatic and included for all Guaranteed Reviews users. No manual setup is required. Feel free to contact support for more information: contact@guaranteed-reviews.com
Judge.me	judge.me	Help center	Ensure you’ve signed up with Judge.me and are actively collecting product reviews on your store. To enable the Google Shopping feed, you’ll need at least 50 product reviews collected through Judge.me.
Junip	junip.co	Help center	Ensure you signed up with Junip and are actively collecting reviews from your website. Syndication to Google is generally available on the Growth plan and above. Contact Junip support for more information.
Kudobuzz	kudobuzz.com	Enabling Google Product Ratings	Ensure you're an active Kudobuzz client collecting reviews from your website. Syndication to Google is generally available only on the Dinner plan. Contact the Kudobuzz support team to enable Product Ratings feed for your account. To participate you must have: A Google Shopping Ads account A minimum of 50 reviews in your Product Ratings feed. Product should have globally unique product identifiers such as GTINs (Global Trade Item Numbers)
Loox	loox.app	Integrating reviews with Google Shopping Product Listings	Ensure your Loox plan is Scale or Unlimited. Visit our help center article for frequently asked questions (FAQs).
Okendo	okendo.io	Google Shopping & Product Listing Ads	Ensure you are actively collecting reviews on your website. Requires a minimum of 50 published reviews and MPN or GTIN set in Shopify. Free on Growth plans and above, or an additional monthly add-on charge.
PowerReviews	powerreviews.com	Google Shopping/Product Listing Ads	Ensure you have signed up with PowerReviews and are actively collecting reviews from your website.
RA Reviews (RA Trustvox)	site.trustvox.com.br	Help center	Ensure you're collecting reviews on your site and are on an RA Reviews 500+ order Business or Enterprise plan (Starter plan is not supported for syndication). Contact your aggregator's support team to enable Product Ratings feed for your account.
Reseller Ratings	resellerratings.com	Help center	Ensure you have signed up with Reseller Ratings and are actively collecting reviews from your website. Contact your aggregator's support team to enable Product Ratings feed for your account.
Revi.io	revi.io	Customer reviews for e-commerce	Ensure you have signed up with Revi.io and are actively collecting reviews from your website. Contact your aggregator's support team to enable Product Ratings feed for your account.
Reviews.io	reviews.io	Product review Setup	Ensure your Reviews.io plan is Premium (Free or Pro plans aren't supported) and is actively collecting reviews on your website. Contact your aggregator's support team to enable Product Ratings feed for your account.
Shopper Approved	shopperapproved.com	Shopper-approved store & product review integration Guide	Ensure you're actively collecting reviews from your website. Visit shopperapproved.com to “book a demo” right from the website. You can also email support@shopperapproved.com or call 1-888-951-5467.
Shopping Satisfaction	shopping-satisfaction.com	Feedback system	Ensure you have signed up with Shopping Satisfaction and are actively collecting reviews from your website. Contact our support team at contact@shopping-satisfaction.co.uk to enable Product Ratings feed for your account.
Stamped	stamped.io	Google Shopping Product Reviews	Ensure your Stamped plan is Business or higher (Basic or Premium plans aren't supported). Contact the Stamped support team to enable Product ratings feed for your account. For quicker self-service, you may check the Stamped dashboard for options available before contacting support.
TargetBay	targetbay.com	Help center	Ensure you're collecting reviews from your site and your TargetBay plan is Plus, Premium, or Enterprise (Free or Growth plans aren't supported). If the Product Reviews tab is missing in Google Merchant Center, fill out Google's Product Ratings interest form or contact your aggregator support team.
Trusted Shops	trustedshops.com	Trusted Shops Google Integration	Ensure you have signed up with Trusted Shops and are actively collecting reviews from your website. You can simply add Google Integration to your membership. If you're not yet a member, contact us or apply for membership.
Trustpilot	trustpilot.com	Help center	Google Shopping integration is a paid add-on module, not included in core Trustpilot plans. Contact our support team to learn more about pricing and to receive a demo. To get started: After sufficient review collection and setup, Trustpilot automatically submits product reviews to Google daily. Google's processing time varies. Optionally, use Trustpilot's SEO Product Review TrustBox for schema.org markup. For issues, check minimum review count (50), product identifier matching, and Google Shopping Ads star rating application status. Consult Trustpilot support for further help.
Trustvoice	trustvoice.com	Products	Ensure you have signed up with Trustvoice and are actively collecting reviews from your website. Contact Trustvoice support team to enable Product Ratings feed for your account.
Verified Reviews (Avis Vérifiés) by Skeepers	verified-reviews.com	How to display my product reviews on Google Shopping	Ensure you have signed up with Verified Reviews (Skeepers) and are actively collecting reviews from your website. Contact Verified Reviews (Skeepers) Support for further information: skeepers.io/contact
Yotpo	yotpo.com	Google Shopping Syndication	Ensure you're actively collecting reviews from your website and have signed up for a Yotpo Starter Plan (or up) to enable Google Shopping Syndication. Yotpo free plan isn't supported. Prerequisites: A Google Merchant Center account Identical product catalogs on Google Merchant Center and Yotpo At least one type of valid product identifier in your Yotpo product catalog. Learn more about product identifiers.

If you’re a reviews aggregator and would like to partner with Google on Product Ratings, fill out our interest form to have your eligibility reviewed.

Option 2: Upload a product reviews data source directly

Eligible accounts can upload a product reviews data source directly to Merchant Center.

Data source prerequisites

Use a validated product reviews XML file. Ensure your file conforms to the required format, including the use of unique product identifiers like GTIN, or Brand and MPN.
The file size of each data source must be under 4 GB. Split large files before uploading.
You must update your data source regularly. Send your full reviews data source at least once a month to remain eligible for Product Ratings.
For advanced setups, up to 5,000 valid XML files can be compressed into a single .zip file (total size must remain under 4 GB).

Learn more about creating a product reviews XML data source and XML validation.

Upload a new product reviews data source

Go to Reviews under “Products & Store”, then select the Product reviews tab.
Select Manage product review sources, then select Add product reviews.
You can add product reviews from a file or an API.
To add product reviews from a file, select Add product reviews from a file and choose your upload method:
- Enter a link to your file: It is recommended to use the scheduled fetch input method. Host your XML file at a URL starting with "http://", "https://" or "sftp://" and specify the fetch frequency.
- Add a file using SFTP or Google Cloud Storage: Select View SFTP and Google Cloud Storage details to activate your account.
- Upload a file from your computer.
- Configure the options for your chosen method and select Continue.
To add product reviews from an API, select Add product reviews from API.
- Enter the “Data source name for API” and select Continue.

Review processing results

After registering a new data source, it appears in your list on the Product review data sources page. Initially, the status may show as "inactive", this is normal. It can take 2–4 weeks for your reviews to go live after the initial submission.

To review processing errors or setup details:

Go to Reviews under “Products & Store”, then select the Product reviews tab.
Select the name of the data source you want to review.
Review the results across these tabs:
- Latest update: Review the total updated reviews found and any detected item issues. Check the issue list to see how many items are impacted and find links to documentation for resolving them.
- Data source setup: View file and source names, and advanced settings. For scheduled fetches, you can edit the schedule, file URL, and login info here.

To delete an existing review, simply exclude it from your uploaded data source. Previously submitted reviews that aren't included in new uploads are automatically removed.

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