This is the Trace Id: 5d499036379afcf67d3d284ce34918b1
Skip to main content Frontier Transformation Customer impact Frontier Accelerate AI for business Use cases Consumer goods Digital sovereignty Education Overview Power and utilities Oil and gas Mining Overview Banking Capital markets Insurance Overview Defense and intelligence Transportation and urban infrastructure Social services and public health Public safety and justice Public finance Overview Defense and intelligence Federal civilian State and local governments Cloud for US government AI for US government Overview Providers Payors Life sciences Health solutions Overview Industrial transformation Media and entertainment Overview Automotive Travel and transportation Retail Telecommunications Explore Copilot Agents Microsoft IQ Download the app Agent 365 Security for AI Copilot Studio Microsoft Foundry Microsoft Agent Factory Azure AI apps and agents Microsoft Marketplace Copilot+ PCs Microsoft responsible AI Principles and approach Tools and practices Advancing sustainability Securing AI Data protection and privacy AI 101 AI learning hub Industry blog Microsoft Cloud blog Support for business Industry documentation
Industry

Microsoft for automotive

Accelerate innovation and achieve more with trusted solutions for the automotive industry.
Watch the video
A person sits in the driver's seat of a car, smiling, with the driver's door open.
A group of people looking at a digital screen
Report

See why software-defined vehicles are becoming a top industry priority

Get the report
Three people discusssing while look at the screen
Blog

Unlocking the potential of manufacturing with cloud modernization

Read the blog
Back to Latest news
OVERVIEW

Accelerate automotive transformation

Embrace the possibilities of tomorrow to energize the evolution of mobility today.

Transform design and engineering

Innovate vehicle development processes with cloud-based design tools and collaboration platforms.

Build better products

Enable intelligent factories for safe, secure, and sustainable operations and production.

Engage your customers

Deliver personalized, engaging experiences that connect with your customers and build brand loyalty.
CUSTOMER STORIES

See how companies are innovating

  1. Continental logo
  2. BMW Group Logo
  3. Ford Logo
A man in glasses is sitting in front of a computer.
Continental logo
“What we are talking about here is the potential for AI-based requirements engineering to greatly reduce the time aspect.”
Michael Sicker, Director R&D Transformation, Continental Automotive
30,000
UX requirements per project
37,500
engineering hours per project

Products

  • Foundry Tools
A yellow Volkswagen van parked on a coastal road at sunset with three people sitting and talking in the background.
BMW Group Logo
“Azure is the turbocharger for delivering the right data to the right person on a large scale.”
Christof Gebhart, MDR Co-Creator, BMW Group

Products

Azure IoT Hub
Microsoft Foundry
A yellow Volkswagen van parked on a coastal road at sunset with three people sitting and talking in the background.
Ford Logo
“Microsoft security... contributes to Ford's business in moving faster against cyberthreats and building a more secure future.”
Weston Maggetti, Platform Manager, Ford Motor Company

Products

Microsoft Entra
Microsoft Purview
Back to Customer Stories section
PARTNERS

Explore partner solutions

Modernize your business and go to market faster with the Microsoft automotive partner ecosystem.
Explore solutions
Two man looking at the screen and discussing
Digital engineering

ETAS Calibration Suite

Solve real challenges in data utilization and the calibration process.
Learn more
Closeup of a woman working on the laptop and some people behind her
Digital engineering

Siemens Temcenter PLM integration

Connect engineering and operations with a no-code, point-and-click adjustable solution.
Learn more
Two people sitting in the car and discussing
Digital Cockpit

Cerence Assistant

Get turnkey AI voice assistant for superior in-car UX with natural, human-like interactions.
Learn more
A woman with curly hair working on the tablet
Digital engineering

Neural Concept on Azure

Explore the 3D deep learning platform for engineering.
Learn more
Closeup of a woman wearing specs looking at the tablet
Digital engineering

Ansys Access on Microsoft Azure

Get fast, flexible, and scalable access to Ansys’ engineering simulation technology.
Learn more
Woman wearing headphones looking at the screen
Supply chain

Blue Yonder Control Tower

Resolve supply chain disruptions utilizing network-wide visibility, collaboration and orchestration.
Learn more
Woman holding tablet and speaking
Connected mobility

KPIT Asset Management Platform

Get the platform for cloud-connected services for autonomous, shared, and electric mobility.
Learn more
A woman sitting in the factory and working on the laptop
Battery management

Bosch Manufacturing Co-Intelligence-Battery Passport

Track and manage battery lifecycle with the ready-to-use Battery Passport Solution.
Learn more
Back to Partners section

Fuel innovation with powerful solutions

Embrace automotive technology to increase efficiencies, drive business growth, and differentiate your brand.

Microsoft for Manufacturing

Design, build, and operate with AI
Learn more

Connected fleets

Boost efficiency with a powerful fleet management solution for mobility and logistics service providers.
Learn more

AVOps

Achieve more with an autonomous vehicle operations reference architecture for the automotive ecosystem.
Learn more

SDV reference architecture

Innovate faster and deliver long-term value with a cloud-native toolchain for software-defined vehicle (SDV) development.
Learn more

Digital selling

Create personalized engagements for the automotive ecosystem.
Learn more

Azure

Learn, connect, and explore—and build the next generation of apps—with the latest technologies.
Learn more
Back to Fuel innovation with powerful solutions

Explore valuable resources

Person using phone and laptop while seated in car.
Blog
• January 2026

CES 2026: Powering the next frontier in automotive

Microsoft accelerates automotive innovation with AI-powered engineering and in-vehicle tech.
Read the blog
People analyzing dashboard data on large display.
Blog
• January 2026

The ROI of AI in manufacturing: Where adoption becomes advantage

Read the blog
Workers reviewing inventory in warehouse aisle with forklift.
Blog
• March 2025

The future of logistics: How generative AI and agentic AI is creating a new era of efficiency and innovation

Read the blog
Robotic arm sorting boxes on warehouse conveyor line.
Blog
• March 2026

Supply Chain 2.0: How Microsoft is powering simulations, AI agents, and physical AI

Read the blog
NEXT STEPS

Achieve more in automotive

Achieve more with AI

Explore the latest AI innovations

Discover how to work smarter and boost productivity with AI-powered solutions.
Learn more
A museum with a lot of exhibits and a glass wall.
Visit us

Explore Microsoft Innovation Hub

Experience a range of technical engagements at one of our global centers.
Learn more

Follow us

Surface Laptop Ultra Surface Pro Surface Laptop Surface RTX Spark Dev Box Explore Copilot Explore Microsoft products Windows 11 apps Account profile Download Center Microsoft Store support Returns Order tracking Certified Refurbished Why buy from Microsoft Store Flexible Payments Microsoft in education Devices for education Microsoft Teams for Education Microsoft 365 Education How to buy for your school Educator training and development Deals for students and parents AI for education
Microsoft AI Microsoft Security Dynamics 365 Microsoft 365 Microsoft Power Platform Microsoft Teams Microsoft Copilot Small Business Azure Microsoft Developer Microsoft Learn Support for AI marketplace apps Microsoft Tech Community Microsoft Marketplace Software companies Visual Studio Careers About Microsoft Company news Privacy at Microsoft Investors Diversity and inclusion Accessibility Sustainability
English (United States) Consumer Health Privacy Sitemap Contact Microsoft Privacy Manage cookies Terms of use Trademarks Safety & eco Recycling About our ads