Ones to
watch 2025

At The Drum, we help our million-plus readers stay ahead with insights, inspiration, and practical solutions. That’s why we’ve created our Ones to Watch list—a definitive guide to the agencies poised for exceptional growth and market impact.

Thousands of agencies feature in our global coverage - For this 2025 agency edition of Ones to Watch the research and editorial teams selected 50 agencies worth your attention.  Based on our deep intel on the global market we’ve included creative powerhouses to next-gen disruptors. Scroll on to see who made the cut—and why for 2025.