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Commerce Media

Commerce Media will be a major focus for The Drum in 2026. You can look forward to the Commerce Media for Drummies guide, our Power List, coverage from leading industry events including ShopTalk and, of course, our newly launched Commerce Media Awards as we explore what’s working, what’s changing and why it matters.

17 Sep 2026

4 min read

This holiday season, the most valuable shopper may be an AI agent

17 Sep 2026

6 min read

Why SharkNinja wants proof, not marketing theory

17 Sep 2026

7 min read

10 things we learned about where commerce media goes next
All Topics Kiri Masters on Commerce Media The Drum Awards for Commerce Media Commerce Media for Drummies

Latest

Two hands reaching out to an illustration of an AI button against a blue background

2 days ago

7 min read
This Week in Commerce Media: Amazon, Criteo and AI agents test retail media’s business model
Jessie Bove Dowd
The Commerce Society

3 days ago

7 min read
When AI meets holiday shopping: ‘Everybody’s going to get frustrated, including the bot’
Jenni Baker
Senior Editor
The Drum
An illustration of a smartphone, money and shopping basket against a white and blue backgroundc

3 days ago

8 min read
Kiri Masters: Four retail media networks, four ROAS calculations
Kiri Masters
Commerce media columnist
The Drum

3 days ago

6 min read
Sarah Ashdown: Could the Argos catalogue make a comeback? Well, it should
Sarah Ashdown
Consumer marketing and revenue director at Manifesto Growth Architects

4 days ago

6 min read
Kristina Kaganer: What John Lewis’s 2026 Christmas ad reveals about retail media
Kristina Kaganer
Co-founder at Auxbow
In-store is the overlooked last step of a retail media campaign

5 days ago

5 min read
In-store is the overlooked last step of a retail media campaign
Jonathan Rosen
Global VP Strategy, Retail Media
Perion
Laptop on a table, with the Amazon home page on the screen

5 days ago

7 min read
Kiri Masters: Why the world’s third-biggest ad platform can’t crack marketers’ top five
Kiri Masters
Commerce media columnist
The Drum

Kiri Masters on Commerce Media

See all
An illustration of a smartphone, money and shopping basket against a white and blue backgroundc

3 days ago

8 min read
Kiri Masters: Four retail media networks, four ROAS calculations
Kiri Masters
Commerce media columnist
The Drum
Laptop on a table, with the Amazon home page on the screen

5 days ago

7 min read
Kiri Masters: Why the world’s third-biggest ad platform can’t crack marketers’ top five
Kiri Masters
Commerce media columnist
The Drum

27 Oct 2026

8 min read
Kiri Masters: Retail media was built on the keyword search bar. Its days are numbered
Kiri Masters
Commerce media columnist
The Drum

16 Oct 2026

9 min read
‘I’m a realist’: Gopuff’s head of ads on why it handed its onsite adtech to Instacart
Kiri Masters
Commerce media columnist
The Drum

12 Oct 2026

9 min read
Kiri Masters: Should retail media get back to what it does best?
Kiri Masters
Commerce media columnist
The Drum

01 Oct 2026

10 min read
Kiri Masters: Amazon just unveiled an AI arsenal. Brands were more excited by new reviews
Kiri Masters
Commerce media columnist
The Drum

29 Sep 2026

11 min read
Kiri Masters: Why retail media networks are resurrecting multi-touch attribution
Kiri Masters
Commerce media columnist
The Drum

24 Sep 2026

7 min read
Best Buy Ads’ showcase moves on from the sponsored product ad
Kiri Masters
Commerce media columnist
The Drum

The Drum Awards for Commerce Media

See all

28 Apr 2026

6 min read
Why WPP’s Church & Dwight work took the Grand Prix – and what it says about commerce media now
The Drum
Editorial
The Drum

28 Apr 2026

13 min read
Revealed: The Drum Awards for Commerce Media winners 2026
The Drum
Editorial
The Drum

27 Apr 2026

5 min read
Tom’s of Maine’s Paulo Bacarin: Retail media has a measurement problem – and a mindset one
Gordon Young
Editor-in-Chief
The Drum

26 Apr 2026

7 min read
Dick’s Sporting Goods bets on experience over efficiency as retail media grows up
The Drum
Editorial
The Drum

26 Apr 2026

7 min read
Trust and education are key factors in commerce media’s future says Marissa Godlewski
The Drum
Editorial
The Drum

26 Apr 2026

8 min read
Mondelez’s Andrew Lederman: retail media can’t build brands alone – and shouldn’t try to
Gordon Young
Editor-in-Chief
The Drum

26 Apr 2026

6 min read
Commerce Media Awards president Roger Dunn on why growth is commerce media’s toughest test
The Drum
Editorial
The Drum
Molly Hjelm

02 Apr 2026

3 min read
Molly Hjelm on why commerce media works when retail comes first
Margo Waldrop
Content Writer
The Drum

Commerce Media for Drummies

See all
Different colored measuring tapes

28 May 2026

6 min read
What do we get right (and wrong) in commerce media measurement?
Oscar Quine
Membership Editor
The Drum
Person holding a phone

26 May 2026

5 min read
The future of commerce media starts before the product page
Ollie Shelton
Marketing Manager
Threepipe Reply

14 May 2026

5 min read
As AI reshapes discovery, the checkout may become the brand experience
Jenni Baker
Senior Editor
The Drum

10 Feb 2026

10 min read
Kiri Masters: The critical differences in US and EU retail media operations you need to understand
Kiri Masters
Commerce media columnist
The Drum
A blue pipe against a white wall

04 Feb 2026

5 min read
Commerce media is set to be a big driver of growth this year
Ollie Shelton
Marketing Manager
Threepipe Reply
A busy shopping district

30 Jan 2026

4 min read
Is your omnichannel strategy missing the point?
Carly Johnson
SVP, group director of strategy
Momentum Worldwide
A hand holds a credit card inserted into a payment terminal

29 Jan 2026

5 min read
Transaction-signal data is a secret weapon in commerce media
Lexi Coulter
Director, account activation
Mediasmith

29 Jan 2026

3 min read
What the Costco model teaches us about how to do commerce media properly
The Drum
Editorial
The Drum

Videos

See all

Predictions 2026

Commerce media comes of age in 2026

Commerce Media For Drummies

The Channel Collapse

The Drum Awards For Commerce Media

Welcome to the Outcomes Era

Marketing

When content becomes commerce

More Commerce Media

02 Nov 2026

3 min read
‘Flipping the funnel’: how Best Buy turns CTV into a commerce engine
Maria Greaves
Assistant editor - branded content

30 Oct 2026

6 min read
This Week in Commerce Media: DoorDash bets $17bn on Instacart and RaceTrac launches an RMN
Jessie Bove Dowd
The Commerce Society

29 Oct 2026

3 min read
Retailers want to be media companies – but have they forgotten how to be retailers?
Maria Greaves
Assistant editor - branded content

29 Oct 2026

6 min read
Media buyers or matchmakers? What this Pepsi x Wolt campaign tells us about the changing role of agencies
Jenni Baker
Senior Editor
The Drum

28 Oct 2026

3 min read
The halo effect: how Best Buy Ads is driving sales beyond Best Buy
The Drum
Editorial
The Drum

27 Oct 2026

8 min read
Kiri Masters: Retail media was built on the keyword search bar. Its days are numbered
Kiri Masters
Commerce media columnist
The Drum

23 Oct 2026

5 min read
DoorDash wants commerce media to get better at building brands
Jenni Baker
Senior Editor
The Drum

20 Oct 2026

4 min read
How Goodway is helping brands find commerce media growth beyond traditional metrics
Julian Cannon
Journalist
Kristi Argyilan at Advertising Week New York 2026

20 Oct 2026

2 min read
‘Saving five bucks on a CPM is not growth’: Kristi Argyilan calls for commerce media to ditch vanity metrics
Maria Greaves
Assistant editor - branded content
The Trade Desk at Advertising Week New York 2026

20 Oct 2026

2 min read
A targeting strategy can’t just be ‘anyone with a mouth who likes to eat food’
Maria Greaves
Assistant editor - branded content

16 Oct 2026

9 min read
‘I’m a realist’: Gopuff’s head of ads on why it handed its onsite adtech to Instacart
Kiri Masters
Commerce media columnist
The Drum

12 Oct 2026

6 min read
Kristina Kaganer: Tesco is putting creators on store screens. How will they work?
Kristina Kaganer
Co-founder at Auxbow

12 Oct 2026

6 min read
Why Ulta Beauty thinks AI makes the store experience matter more
Jenni Baker
Senior Editor
The Drum
Phone payment

12 Oct 2026

5 min read
Commerce media is coming of age – so what’s next?
Denise Breslin
Commerce Media Lead
IAB UK

09 Oct 2026

6 min read
SharkNinja’s ‘consumer czar’ opens up her virality playbook
Jenni Baker
Senior Editor
The Drum

07 Oct 2026

5 min read
Inside Expedia Advertising’s next $100bn ad opportunity
Jennifer Faull
Deputy Editor
The Drum
Best Buy Ads’ latest showcase, The Drop

06 Oct 2026

6 min read
What happens when a retailer’s media business meets customers everywhere discovery happens?
Jenni Baker
Senior Editor
The Drum
Hands aiming TV remote at screen

06 Oct 2026

6 min read
Beyond scale: how connectivity and commerce intelligence are redefining CTV’s next chapter
Open Mic

05 Oct 2026

5 min read
Kristina Kaganer: McDonald’s can supersize retail media. But what’s the customer payoff?
Kristina Kaganer
Co-founder at Auxbow

05 Oct 2026

6 min read
Dom Burch: Agentic commerce could leave retailers blind to why we buy
Dom Burch
Strategic communications

01 Oct 2026

10 min read
Kiri Masters: Amazon just unveiled an AI arsenal. Brands were more excited by new reviews
Kiri Masters
Commerce media columnist
The Drum

24 Sep 2026

7 min read
Best Buy Ads’ showcase moves on from the sponsored product ad
Kiri Masters
Commerce media columnist
The Drum
Rokt at The Drum Live

23 Sep 2026

3 min read
AI is changing how customers reach checkout. Relevance still decides what happens next
Jenni Baker
Senior Editor
The Drum

22 Sep 2026

6 min read
All Media Is Commerce Media: What differentiates a brand when everything can be measured?
Jenni Baker
Senior Editor
The Drum

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