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Goldschläger

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Goldschläger
A bottle of Goldschläger.
TypeCinnamon schnapps
ManufacturerSazerac Company
OriginSwitzerland
Alcohol by volume43.5%
ColourClear with gold flakes
Websitegoldschlager.com

Goldschläger is a Goldwasser-style schnapps (originally 53.5% alcohol, or 107 proof; now 43.5% alcohol by volume, or 87 proof) originally produced in Switzerland.[1] It is a cinnamon-flavored liqueur with very thin, visible flakes of 24-karat gold floating in it.[2] The actual amount of gold (which has no taste or flavour)[3] has been measured at approximately 13 milligrams (0.20 grains) per one-liter bottle of Goldschläger. As of 4 September 2026, this amounts to €1.56/US$1.83 on the international gold market per one liter bottle of Goldschläger.[4]

Goldschläger has its origins in Danziger Goldwasser, a gold-infused liqueur first created in Poland in 1606. The German word Goldschläger ("gold-beater") refers to the profession of gold-leaf makers who would beat bars of high karat, very soft gold into extraordinarily fragile, thin sheets called "gold leaf".[5]

The Goldschläger brand was introduced in 1993.[6] It quickly peaked in popularity as a shot drink throughout the '90s, before being overtaken in popularity by Jägermeister, and eventually cocktails. In the 1990s, the brand was acquired by British company Diageo, which moved production to Italy, but eventually returned to Switzerland in around 2008 (during this time period, production was associated with Global Brands). In the early 2000s, Goldschläger experienced a dip in popularity.[7]

In 2018 Diageo began exploring splitting its brands up,[8] and in November 2018, Diageo sold Goldschläger as part of a 19-brand portfolio of spirits brands to the New Orleans–based U.S. distiller Sazerac Company in a $550 million deal.[9] Production was moved to Montreal. In 2023, Sazerac re-released the original high proof version, named Goldschläger 107.[10]

While the Sazerac Company does not publish an ingredients list,[11] elsewhere it is reported to be made of a neutral grain spirit flavored with cinnamon, herbs, and spices. It is recommended to be served neat, chilled, over ice (chilling may reduce the burning quality and enhance its refreshing nature), or in cocktails.[12]

See also

[edit]
  • Goldwasser, another liqueur containing flakes of gold leaf

References

[edit]
  1. ↑ Venable, Shannon (2011). Gold: A Cultural Encyclopedia. ABC-CLIO. p. 136. ISBN 978-0-313-38430-1.
  2. ↑ Sherwood, Joseph (2022-04-20). "Goldschlager Myths and History: Why Did We Ever Start Drinking Gold?". Retrieved 2025-01-01.
  3. ↑ Koul, Scaachi (2012-07-20). "Gold is tasteless: So why put it in food?". Macleans.ca (in Canadian French). Retrieved 2026-09-11.
  4. ↑ "US Gold Price". 15 December 2020. Retrieved 15 December 2020.
  5. ↑ "Englisch - Deutsch Wörterbuch - leo.org: Startseite". leo.org.
  6. ↑ Coxen, Tammy (2025-02-11). "Bottle #102: Goldschläger". my tiny bottles. Retrieved 2026-09-11.
  7. ↑ Swierk, Adam (2023-02-05). "The Only Goldschlager Bottle Guide You Need". Mashed. Retrieved 2026-09-11.
  8. ↑ "Guinness owner Diageo calls time on Goldschlager in $1bn sell-off". Yahoo News Canada. 2018-05-24. Retrieved 2026-09-11.
  9. ↑ "Diageo to sell 19 brands to U.S.-based Sazerac for $550 million". Reuters. 12 November 2018. Retrieved 10 September 2026.
  10. ↑ Swierk, Adam (2023-02-05). "The Only Goldschlager Bottle Guide You Need". Mashed. Retrieved 2026-09-11.
  11. ↑ "Goldschlager". www.sazerac.com. Retrieved 2026-09-11.
  12. ↑ Liquor, Know Your. "Goldschlager Goldschlager Cinnamon Liqueur — Liqueurs from Switzerland". Know Your Liquor. Retrieved 2026-09-11.


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