Building and maintaining a website for your business can be time-consuming. If you have a verified Google Business Profile, you can send clicks from your Performance Max campaign directly to your Business Profile (optimized for your ad) instead of a traditional website.
Similar to the standard Business Profile on Google Maps, this landing page shows business information to people who select your ad, including:
- Location
- Phone number
- Business hours
- Photos
- Customer reviews
On this page
- Benefits
- How a Business Profile (optimized for your ad) works
- Calls to action on a Business Profile (optimized for your ad)
Benefits
- Potential customers can access relevant information about your business directly from your ad.
- Google can better attribute calls and location actions to your ads, optimizing performance.
- Potential customers across devices (mobile, desktop, tablet) receive a landing page experience optimized for their device.
How a Business Profile (optimized for your ad) works
Your Business Profile (optimized for your ad) automatically pulls relevant information from your Business Profile in Business Profile manager, including:
- Location
- Phone number
- Business hours
- Photos
- Reviews
While a Business Profile (optimized for your ad) isn’t a replacement for your business’s website, it can be a better option for your ad’s landing page for some businesses.
Calls to action on a Business Profile (optimized for your ad)
Along with your location and business details, a Business Profile (optimized for your ad) shows call-to-action buttons. Depending on your business and campaign settings, these actions can include:
- Phone calls
- Directions
- Lead form submissions
- Appointments and bookings (through integrated booking partners)
Google Ads automatically tracks these actions as local conversions.
