As part of Google’s screening and verification process, businesses seeking to advertise with Local Services Ads are required to complete verification. These requirements may include, but aren't limited to:
Identity verification requirements
- Business owner identity verification (select verticals only)
- Fieldworker identity verification (select verticals only)
Business registration requirements
- Business check (Select verticals and users only)
- Business representative check (Select users only)
License requirements
- Business license on state or province level
- Owner license on state or province level
Verified Google Business Profile
- Local Services advertisers must have a public and verified Google Business profile to advertise with Local Service Ads. Learn more about How to claim and verify a Google Business Profile Linked with your Local Services Ads account.
Depending on your business type and the state or province and country in which you operate, additional requirements may also be necessary to advertise on Local Services Ads. Learn more about how to Understand the screening and verification process.
We recommend starting the screening and verification process as soon as possible after you’ve created your Local Services Ads account. On average, this process takes 3–4 weeks to complete after submitting your documents.
To learn what’s required to complete your screening and verification and start advertising on Local Services, review your business’s requirements below.
Review your requirements by selecting your country and your business category
Auto care
Auto care businesses include services like towing, tire shop, car wash, auto repair shop, and auto body shop. Find your business in the list below and review your screening and verification requirements. If you’re not sure which category your business falls into, review the business description to determine if your services match.
Towing
A towing service professional offers auto towing and roadside assistance.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
- Garage keepers liability insurance* (Select users only)
- Cargo liability insurance (Select users only)
- On-hook insurance* (Select users only)
- On-hook limit insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Tire shop
A tire shop service professional installs and maintains automobile tires.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Car wash
A car wash service professional cleans car interiors and exteriors.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Auto repair shop
An auto repair shop service professional repairs and maintains automobiles.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
- Garage keepers liability insurance* (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Auto body shop
An auto body shop service professional works on the exterior of damaged automobiles.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
- Garage keepers liability insurance* (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Beauty
Beauty businesses include services like hair salon, barber shop, nail salon, waxing or hair removal, tattoo studio, and piercing studio. Find your business in the list below and review your screening and verification requirements. If you’re not sure which category your business falls into, review the business description to determine if your services match.
Hair salon
Hair salons provide haircuts, coloring, styling, treatments, extensions, and braiding.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Barber shop
Barber shops provide shaves, beard and mustache grooming, trimming, treatments, and dyeing.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Nail salon
Nail salons provide manicures and pedicures.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Waxing or Hair removal (California and Florida only)
Waxing or hair removal services provide facial and body hair treatment, and eyebrow styling.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Tattoo studio
Tattoo studios provide permanent skin art and tattoo cover ups.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Piercing studio
Piercing studios provide piercings, such as ear, nose, tongue, navel, and more.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Food and beverage
Food and beverage include services like restaurant; and coffee and dessert shops. Find your business in the list below and review your screening and verification requirements. If you’re not sure which category your business falls into, review the business description to determine if your services match.
The Food and beverage vertical is currently in its pilot phase. During this initial rollout, availability is restricted to specific geographic regions to ensure optimal performance and support.
Coffee and dessert shop
Restaurant
Health care
Find your business in the list below and review your screening and verification requirements. If you’re not sure which category your business falls into, review the business description to determine if your services match.
Allergist
An allergist is a health care provider who specializes in the diagnosis and treatment of asthma, allergies, and other immunologic diseases.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Audiologist
An audiologist is a health care provider who specializes in the diagnosis and treatment of hearing loss and balance disorders.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level*
- Owner license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Chiropractor
A chiropractor is a health care provider who specializes in the diagnosis, treatment, and management of conditions associated with the body's muscular, nervous, and skeletal systems.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
- Provider license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Dentist
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
- Provider license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Dermatologist
A dermatologist is a health care provider who specializes in the diagnosis, treatment, and management of conditions associated with the skin, hair, and nails.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
- Provider license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Dietitian
A dietitian is a health care provider who specializes in the diagnosis and treatment of conditions associated with food and nutrition.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
- Provider license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Occupational therapist
An occupational therapist is a health care provider who specializes in helping individuals improve their physical ability to perform daily tasks.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level*
- Owner license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Ophthalmologist
An ophthalmologist is a health care provider who performs medical and surgical treatments for conditions associated with the eyes.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
- Provider license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Optometrist
An optometrist is a health care provider who provides primary vision care and specializes in the diagnosis and treatment of vision changes and eye diseases.
An optometrist is a health care provider who provides primary vision care and specializes in the diagnosis and treatment of vision changes and eye diseases.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
- Provider license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Orthopedic surgeon
An orthopedic surgeon is a health care provider who specializes in surgical and nonsurgical treatment of injuries to the musculoskeletal system.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level*
- Owner license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Orthodontist
An orthodontist is a health care provider who specializes in the diagnosis, treatment, and management of teeth and jaw irregularities.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
- Provider license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Physical Therapist
A physical therapist is a health care professional who provides treatment and management for injuries or chronic conditions using massage techniques and exercises.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
- Provider license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Plastic surgeon
A plastic surgeon is a health care professional who specializes in elective cosmetic surgery.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level*
- Owner license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Podiatrist
A podiatrist is a health care provider who specializes in the diagnosis, treatment, and management of conditions associated with feet, ankles, and lower legs.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
- Provider license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Primary care physician
A primary care physician is a health care professional who practices general medicine, provides routine checkups, and diagnoses and treats common medical conditions.
Background check requirements
- Provider check
- Practice check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (practice) (Select users only)
- Professional liability or medical malpractice insurance (provider) (Select users only)
License requirements
- Practice license on state level*
- Provider license on state level*
Other requirements
- National Provider Identifier (NPI) verification (Select users only)
Home services
Appliance repair
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Architect (currently available in California and Florida only)
Background check requirements
- Business check
- Owner check
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance* (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Bathroom remodeling
A bathroom remodeler is a service provider who upgrades and installs bathroom appliances and finishes.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Carpenters
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Carpet & Upholstery cleaning
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Countertop services
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Drain expert (currently available in California and Florida only)
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Electrician
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Fencing services
A fencing professional is a service provider who works on fence design, installation, repair, and maintenance, among other services.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Flooring services
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Foundations services
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Garage door
A garage door professional is a service provider who works with overhead and garage door systems, among other services.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level*
- Owner license on state level* (Select users only)
General contractor
A general contractor is a service provider who provides material and builds services necessary for building construction.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Handyman
A handyman is a service provider who is widely skilled in repairs focused on home improvement, fixes, or enhancements.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Home inspector
A home inspector assesses the safety and condition of a property, usually in the home services sector.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Home insulation (currently available in California and Florida only)
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Home security
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Home theater
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
House cleaning
House cleaning professionals perform standard or deep cleans on offices or homes, among other services.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
HVAC
An HVAC professional installs, maintains, and repairs furnaces and central air conditioning systems, among other services.
Note: The HVAC category is considered an urgent category because consumers often call HVAC professionals for time-sensitive, urgent needs, such as a heater that is broken in freezing temperatures.
For this reason, HVAC professionals undergo an additional level of screening, which includes service professional background checks.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Interior designer (currently available in California and Florida only)
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance* (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Junk removal
Junk removal professionals remove and dispose or donate appliances, waste, furniture, or other items.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Kitchen Remodeling
A kitchen remodeler is a service provider who upgrades features in the kitchen.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Landscaping services
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Lawn care
Lawn care professionals maintain lawns, including installation and maintenance, such as weed control, mowing, and seeding, among other services.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Locksmith
A locksmith is a service professional who works with locks, keys, and security systems among other services.
Note: The locksmith category is considered an urgent category because consumers often call locksmiths for time-sensitive, urgent needs, such as being locked out of a home, car, or office.
For this reason, locksmiths undergo an additional level of screening, including service professional background checks, and Google’s Advanced Verification screening process.Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level*
- Owner license on state level* (Select users only)
Moving
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Painter
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Pest control
Pest control professionals inspect and remove various types of pests, including bugs and rodents.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Plumber
Note: The plumbing category is considered an urgent category because consumers often call plumbers for time-sensitive, urgent needs, such as a hot water outage.
For this reason, plumbing professionals undergo an additional level of screening, including service professional background checks.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Pool cleaner
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Pool contractor
Pool contractors provide pool remodeling, repairs, and additional installation services.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Roofing
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Sewage systems
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Siding services
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Snow removal
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Solar energy contractor
Solar energy contractors provide services, such as solar system installation, repair, and monitoring.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Tree service
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Water damage services
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
- IICRC certification** (Select users only)
**Professionals with this certification may need additional licenses to repair water damage issues.
Window cleaning
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Window repair
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Learning
Beauty school
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance(Select users only)
License requirements
- Business license on state level*(Select users only)
- Owner license on state level* (Select users only)
Dance instructor
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Driving instructor
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Language instructor
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Massage school
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Individual license on state level* (Select users only)
Preschool
Background check requirements
- N/A (U.S. preschools are required to renew proper licensing and background check information in accordance with their U.S. state requirements)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level*
- State level license/credential for each teacher or professional (Select users only)
Tutor
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
People care
Child care
Background check requirements
- N/A (U.S. child care centers are required to renew proper licensing and background check information in accordance with their U.S. state requirements)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance {select users only)
- Professional liability insurance {select users only)
License requirements
- Business license on state level*
- State level license/credential for each child care professional
Funeral home
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance {select users only)
- Professional liability insurance {select users only)
License requirements
- Business license on state level* {select users only)
- Individual license on state level* {select users only)
Pet care
Animal rescue
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level* {select users only)
- Owner license on state level* {select users only)
Pet adoption
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level* {select users only)
- Owner license on state level* {select users only)
Pet boarding
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level* {select users only)
- Owner license on state level* {select users only)
Pet grooming
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance
- Professional liability insurance
License requirements
- Business license on state level* {select users only)
- Owner license on state level* {select users only)
Pet training
Pet training service professionals service pet owners who are looking to train their pets or learn how to better understand their pets.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level* {select users only)
- Owner license on state level* {select users only)
Veterinarian
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance* {select users only)
License requirements
- Business license on state level*
Professional Services
Bankruptcy lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance* (Select users only)
License requirements
- State bar license checks for each bankruptcy lawyer in the firm
Business lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each business lawyer in the firm
Contract lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each contract lawyer in the firm
Criminal lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each criminal lawyer in the firm
Disability lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each disability lawyer in the firm
DUI lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each DUI lawyer in the firm
Estate lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each estate lawyer in the firm
Family lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each family lawyer in the firm
Financial planners
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- License checks for each financial planner in the firm
Immigration lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each immigration lawyer in the firm
IP lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each IP lawyer in the firm
Labor lawyer
Labor law professionals provide advice and guidance for matters such as employment contracts, sexual harassment, unpaid overtime, whistleblowing, and wrongful termination, among other services.
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each labor lawyer in the firm
Litigation lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each litigation lawyer in the firm
Malpractice lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each malpractice lawyer in the firm
Personal injury lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each personal injury lawyer in the firm
Real estate agents and brokers
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- License checks for each real estate agent in the firm
In some states, real estate agents (including brokers and realtors) must complete a background check in order to secure a professional license. In those states, Local Services don't perform a separate background check. If a real estate agency is operating in a state where a separate business background check and business owner background check is required, it will be noted on their profile that they've passed both. Check below for state-specific details.
Screened real estate agents whose profiles do not specifically note that they have passed business owner or business entity background checks, have received the Google Screened badge based on the background check requirement of their state’s professional licensing.
U.S. states that require background checks for real estate agents and brokers:
- Alaska
- Arkansas
- Connecticut
- Delaware
- Hawaii
- Idaho
- Indiana
- Kentucky
- Maine
- Maryland
- Massachusetts
- Michigan
- Montana
- New Hampshire
- New Mexico
- New York
- North Carolina
- North Dakota
- Ohio
- Pennsylvania
- Vermont
Real estate lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each real estate lawyer in the firm
Tax lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each tax lawyer in the firm
Tax specialist
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance* (select users only)
License requirements
- Business License checks
Traffic lawyer
Identity verification requirements
- Business owner identity verification
Background check requirements
- Business check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance*
License requirements
- State bar license checks for each traffic lawyer in the firm
Wellness
Acupuncturist
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level*(Select users only)
- Owner license on state level* (Select users only)
First aid trainer
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Massage therapist
Massage therapists provide manual therapeutic treatment to the body's soft tissues and joints to promote wellness and alleviate pain and stress.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (Select users only)
- Professional liability insurance (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Personal trainer
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Weight loss service
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level*
- Owner license on state level*
Yoga studio
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
License requirements
- Business license on state level* (select users only)
- Owner license on state level* (select users only)
Miscellaneous
Miscellaneous businesses include services like storage, insurance agency, and cell phone or laptop repair. Find your business in the list below and review your screening and verification requirements. If you’re not sure which category your business falls into, review the business description to determine if your services match.
Storage
Storage businesses provide self storage, document storage, and moving and storage, among other services.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (select users only)
- Professional liability insurance (select users only)
License requirements
- Business license on state level* (Select users only)
- Owner license on state level* (Select users only)
Insurance agency (currently available in California and Florida only)
Storage businesses provide self storage, document storage, and moving and storage, among other services.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- Professional liability insurance* (select users only)
License requirements
- Business license on state level*
Cell phone and laptop repair
Cell phone or laptop repair services provide repairs for mobile devices, such as screen replacement, hardware and software repair, and data recovery.
Background check requirements
- Business check (Select users only)
- Owner check (Select users only)
Business registration requirements
- Business check (Select users only)
- Business representative check (Select users only)
Insurance requirements
- General liability insurance (select users only)
- Professional liability insurance (select users only)
License requirements
- Business license on state level*
* = Where applicable by local law. Google encourages you to review each provider’s profile to learn more about the licenses and insurances it has checked.
