This article is about Business Profile for Google Maps. If you want to learn more about business name and logo for your Search ad, read About business information.
A tool that lets you create and manage their business listings across Google Search and Google Maps, helping nearby customers discover your business. Google Business Profile was formerly known as Google My Business.
With a Business Profile, you can verify your physical storefront or service area and manage key information, such as your address, opening hours, phone number, website, photos, and services, that appears in Google Maps and local search results.
Linking your Google Business Profile to your Google Ads account unlocks location assets across your campaigns:
- Local ads: Location assets enhance your ads on Google Search, YouTube, and Google Maps with your location details, driving directions, phone number, photos, and store hours.
- Campaign compatibility: Linked locations can be used across Search campaigns, Performance Max for store goals, and Smart campaigns to drive in-person store visits, phone calls, and local engagements.
- No website required: Businesses without a website can use their verified Business Profile as their ad landing page when advertising with Smart campaigns.
Related links
- About business information
- Add or claim your Business Profile
- About Smart campaigns benefits and features
- About location assets
- Product Linking: Link your Google Business Profile to Google Ads
- How to set up location assets
- How to advertise in Google Maps
- About Performance Max for store goals
- Use your Business Profile as a landing page
