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Today’s top stories
Brand Strategy
Mark Palmer: Can Jude Bellingham’s pants ad settle the debate over how brands grow?
Is brand growth driven by reaching more people or creating advertising that makes people feel something? Mark Palmer examines Calvin Klein’s latest campaign and its 40-year history of provocative advertising to argue that creativity makes the difference.
Mark Palmer
Founder, Maverick Planet
Agency Leadership
Publicis hits back at WPP’s Cindy Rose over ‘CEO handshake’ claims in blistering letter
Commerce Media
This Week in Commerce Media: Amazon, Criteo and AI agents test retail media’s business model
Ad of the Day
Ad of the Day: Apple and Raw Mango’s Diwali spectacular showcases iPhone’s new camera
Brand Strategy
The rise and rise of branded entertainment: why brands are entering the TV business
Experiential
Michael DeJesus: Why unlikely brand collaborations are becoming cultural gold
Holding Companies
Barry Dudley: What Q3 revealed about advertising’s new ‘Big Three’ – and where holdcos go from here
Christmas Ads
Christmas ads 2026: Watch all the latest festive campaigns
Brand Strategy
From techno carols to ‘gift-gasms,’ Boots gets bold for Christmas
Brand Strategy
Why Barbour keeps coming back to Aardman for Christmas
Ad of the Day
John Lewis Christmas ad: Dame Kristin Scott Thomas befriends talking toy dog Pickles
Most popular
Artificial Intelligence
Julie Seal: How John Lewis could use AI to rethink its Christmas ads in 2027
Ad of the Day
Ad of the Day: Apple and Raw Mango’s Diwali spectacular showcases iPhone’s new camera
Agency Leadership
Publicis hits back at WPP’s Cindy Rose over ‘CEO handshake’ claims in blistering letter
Brand Strategy
Why Barbour keeps coming back to Aardman for Christmas
Brand Purpose
Sandhya Sabapathy: Allbirds’ $39m sale shows why sustainability needs more than marketing
Ad of the Day
John Lewis Christmas ad: Dame Kristin Scott Thomas befriends talking toy dog Pickles
Top Picks
The Big Interview Buyer’s Guides B2B AI Marketing Pulse Commerce Media World’s Best Ads of All Time Best Out-of-Home Ads Ever The Rebel 50 World Creative Rankings Ad of the Day The Drum TV Ones to Watch
25 Campaigns You Can Feel The Best Football Ads Ever OOH Ads Indie Agency 100 Commerce Media Power 100 Podcast B2B CMO 100

From our columnists

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If every AI company ends up with its own cuddly creature, cuteness quickly stops being distinctive.
Sian Conway-Wood
Senior managing partner
Production company producers and agency producers are all absolute heroes and we should laud them as much as we do the creative directors or the agency CEOs, IMO.
Julie Seal
Creative director, founder
Republic of Imagination
The burden of explanation sits with you. It is not the CFO’s job to climb down into your function and figure out what your numbers mean.
Marie Bahl
CMO at Uptempo
Road to B2B World Fest show all

The countdown to B2B World Fest is on. Ahead of two unmissable days in Miami, November 9-10, meet this year’s speakers, revisit classic sessions and get ahead of the big debates set to dominate B2B’s biggest stage.

B2B World Fest
Michael Ruby: Everybody wants better B2B creative. New research reveals what’s killing it
B2B World Fest
Ned Brown: It’s time we shake our industry out of its creative slumber
B2B World Fest
Why B2B brands ignore the advice they pay for (and the model that could fix it)
B2B World Fest
Are B2B live events getting more adventurous?
Your best customer this holiday season might be a bot
Featured video
Your best customer this holiday season might be a bot
In just a matter of weeks since launch, Meta’s Muse can already order your morning coffee, and now commerce media leaders say brands need to know which AI agents to welcome before the holiday rush arrives.

Latest creative work

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Boots ‘For Gifts They’ll Really Love’ by WPP
John Lewis ‘Gloria and Pickles’ by Saatchi & Saatchi
YMCA ‘Purpose’ and ‘Confidence’ by Accompany
Canva ‘What will you Canva today?’ by Goodby Silverstein & Partners

B2B

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Partner Insights
Less guesswork, more groundwork: 3 ways to make B2B measurement count
B2B growth is anything but straightforward. So why are we still measuring it as though it is? Here are three ways to cut through the complexity, connect the dots and make clearer, more confident investment decisions.
Maria Greaves
Assistant editor - branded content,
The Drum Awards
Judge of the day: Daniela Sene says a material with no brand story sells on price
B2B World Fest
Michael Ruby: Everybody wants better B2B creative. New research reveals what’s killing it
B2B World Fest
Ned Brown: It’s time we shake our industry out of its creative slumber
Partner Insights
Three ways B2B marketers can outperform the norm
Radish
1am meetings, robot names and giant snacks: 5 surprising lessons from B2B leaders

Partner insights

find out more
Partner Insights
Less guesswork, more groundwork: 3 ways to make B2B measurement count
Commerce Media
When AI meets holiday shopping: ‘Everybody’s going to get frustrated, including the bot’
Partner Insights
Three ways B2B marketers can outperform the norm
Creative
AI has a ‘last-mile’ problem. Here’s how marketers can solve it

The Drum TV

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Commerce Media

The Brand Difference: If Everything Can Be Measured, What Matters Most?

Technology

The Creative Machine: Human Advantage

Marketing

The Great Marketing Makeover: The Death of the Traditional CMO

Commerce Media

The New Shop Window: Who Decides What We Discover Now?
Awards Case Studies show all

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

The Drum Awards
How Google Cloud maximized marketing impact on a lean budget
The Drum Awards
Inside Audi’s handcrafted gingerbread film that built holiday desire without discounts
The Drum Awards
How Artlist proved AI can replace Big Game production with a $5,000 ad
The Drum Awards
How the U.S. Army used AI decisioning to double recruitment conversion rates

Marketing

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The Drum Awards
Judge of the day: Stu Hallybone says AI has no taste
Talent is the one investment worth making in 2026, says Uncharted’s creative director and Creators With Purpose creative partner, a Drum Awards Festival juror.
Margo Waldrop
Content Writer, The Drum
10 Questions on Advertising
10 Questions on Advertising... with Prudential Financial CMO Richard Parkinson
Artificial Intelligence
Julie Seal: How John Lewis could use AI to rethink its Christmas ads in 2027
Serviceplan Group
More tech, more time, more leadership: management in the age of AI
Experiential
Michael DeJesus: Why unlikely brand collaborations are becoming cultural gold
Marketing
Mark Palmer: Can Jude Bellingham’s pants ad settle the debate over how brands grow?

Agencies

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Agency Leadership
Publicis hits back at WPP’s Cindy Rose over ‘CEO handshake’ claims in blistering letter
WPP chief Cindy Rose warned against “encouraging clients to bypass proper due diligence” as more major accounts change hands without a pitch. Publicis has taken exception, firing back with a letter accusing her of insulting clients’ intelligence. Read it in full.
Jennifer Faull
Deputy Editor, The Drum
Holding Companies
Barry Dudley: What Q3 revealed about advertising’s new ‘Big Three’ – and where holdcos go from here
Agency Culture
Kevin Chesters: Autism has cringe benefits. I am immune to embarrassment
Agencies
Media buyers or matchmakers? What this Pepsi x Wolt campaign tells us about the changing role of agencies
Agency Culture
Tug explains why its secret ingredient is the one that’s left out
Agency Advice
Are AI and tech widening or tightening gap between agencies and brands?

Creativity

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Brand Strategy
Why two Greggs, a McDonald and five guys walked into a Chopstix
Dude London’s first brand campaign for Chopstix took a high-camp swipe at the meal deal, the egg pot and the autopilot thinking that stops Brits from being more adventurous at lunchtime
Mel Henson
Senior Reporter, The Drum
Events
VML Mexico tops FIAP Grand Slam for second year as Ibero-American creativity shines
Ad of the Day
Ad of the Day: Apple and Raw Mango’s Diwali spectacular showcases iPhone’s new camera
Differentiated
Looking for trust in all the wrong places
Brand Strategy
Why Barbour keeps coming back to Aardman for Christmas
Ad of the Day
Ad of the Day: Lego and Daft Punk show why some gifts are too good to give away

Media

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Brand Strategy
The rise and rise of branded entertainment: why brands are entering the TV business
Illuma
As AI starts buying media, are we automating human bias, too?
Retail Media
Kristina Kaganer: What John Lewis’s 2026 Christmas ad reveals about retail media
News Horizons
How DC Thomson is building deeper relationships with local readers
fifty.
What The Celebrity Traitors can teach brands about connecting talent, audiences and media
Brand Strategy
‘Even a brilliant barbecue ad will struggle in a downpour’: getting programmatic DOOH right
Journey Further
Before you sign off your 2027 media plan, check the confidence it’s built on
AdsWizz
Audio deserves more than a line item in your 2027 plan

Tech

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Artificial Intelligence
Julie Seal: How John Lewis could use AI to rethink its Christmas ads in 2027
Brand Strategy
How foldable phones are changing the game for CRM
Brand Safety
Has YouTube lost its cap? Why is Google allowing so many dubious ads?
Inviqa
Has your organization avoided the AI efficiency trap?
Artificial Intelligence
The AI delegation gap: why adoption is outpacing trust in advertising
Thrad
Keywords are ice cubes. Prompts are snowflakes
IAB UK
Techtonic Rewind attendees on MCP, the open web and doubts about agentic claims
Brand Strategy
Sian Conway-Wood: The psychology behind AI’s cuteness cult

Subscriber-only

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Agency Leadership
KesselsKramer is dead, long live KesselsKramer!
The Big Interview
How Cindy Tervoort went from Tenzing sounding board to CMO
Creator Marketing
Unilever tells agencies to make way for creators: ‘We don’t need the big idea’
Agency Leadership
WPP’s Devika Bulchandani: ‘Our level of confidence has never been stronger’

Open Mic

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Experts share their insights on our fast-changing industry.

Serviceplan Group
More tech, more time, more leadership: management in the age of AI
With the new technology promising increasing efficiency, Serviceplan Group’s CEO Florian Haller explains how the manager’s role is shifting from controlling execution to enabling progress.
Florian Haller
CEO Serviceplan Group, Serviceplan Group
Differentiated
Looking for trust in all the wrong places
IAB UK
Locala’s Caroline Sajas on lasting client partnerships, Argos and backing yourself
Hassell Inclusion
Creativity and inclusivity: are you a traitor or a faithful?
Illuma
As AI starts buying media, are we automating human bias, too?
Code and Theory
The next holdco will look nothing like an agency
Inviqa
Has your organization avoided the AI efficiency trap?
Radish
1am meetings, robot names and giant snacks: 5 surprising lessons from B2B leaders

The Drum Recommends

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Read these insights from agencies recommended by The Drum.

Brand Strategy
How foldable phones are changing the game for CRM
Phil Manger of adm Indicia explores the impact foldables, richer messaging and AI are having on the buying journey.
Phil Manger
Global Head of Customer Engagement Technology, adm Indicia
Brand Strategy
Why staying in your lane is killing growth
Brand Strategy
Are loyalty programs having a moment?
Brand Strategy
Can you make the business case for your events?
Brand Strategy
Why the BD100 shows the future is full of opportunity
Digital Marketing
Are creators the antidote to AI slop?
Agency Culture
Tug explains why its secret ingredient is the one that’s left out
Brand Strategy
‘Even a brilliant barbecue ad will struggle in a downpour’: getting programmatic DOOH right
Brand Strategy
AI can make global campaigns faster. But should we still be making them this way?

The Responsible Marketing Hub

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Content created in partnership with Google

CTV
Brand meets performance: How Revolut uses YouTube and CTV to build trust and drive growth
Marketing
Behind Ocado’s ‘fundamental rethink’ of digital marketing amid LHF regulations
Marketing
2025 was the year marketing reclaimed its value, and 2026 will be about protecting it
Technology
Does your brand measure up? 4 key insights from Google’s Measurement Awards